Key Takeaways: In today’s digital landscape, businesses must choose the right marketing strategy to establish a strong online presence and achieve their goals. There are two primary approaches to consider: organic and paid digital marketing. Understanding the differences between these strategies and how they can complement each other is crucial
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google’s newly amended search rater rules provide us with invaluable knowledge on how a content creator’s personal experience is judged. Addition of Experience to E-A-T
Introduction Google Bard AI is an innovative project from the tech giant that promises to revolutionize the way we interact with search engines. By leveraging advanced natural language processing and machine learning techniques, Google Bard aims to provide users with more accurate, contextual, and conversational search results. This article delves
At the time of writing Google is about to unveil its groundbreaking AI Bard system to the world. For those not aware this will be such a major transformation in Search Engine Optimisation (SEO) that it will change search forever. By leveraging the revolutionary power of deep learning technology, SEO
Google has just released its first major core algorithm update of the year, beginning on March 15th and expected to take up to two weeks. Key takeaways from the article: What is the March 2023 Core Algorithm Update? Google is consistently striving to improve its comprehension and ranking of web
In September 2023, Google Optimize and Optimize 360 Will Reach Their End-of-Life For businesses using the product for conversion rate optimization (CRO) and experimentation, this announcement may come as a shock. However, it’s important to understand why Google is sunsetting its product and what alternatives are available to ensure businesses
Graham McCormack, a UK based SEO Consultant providing services to companies worldwide
who need an SEO specialist on their side.
