Latest Industry News

What is E-E-A-T

What is E-E-A-T

Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google’s newly amended search rater rules provide us with invaluable knowledge on how a content creator’s personal experience is judged. Addition of Experience to E-A-T

Read More »
How SEO will change with the introduction of Bard AI

How SEO will change with the introduction of Bard AI

At the time of writing Google is about to unveil its groundbreaking AI Bard system to the world. For those not aware this will be such a major transformation in Search Engine Optimisation (SEO) that it will change search forever. By leveraging the revolutionary power of deep learning technology, SEO

Read More »
Google Optimize Will Retire in September 2023

Google Optimize Will Retire in September 2023

In September 2023, Google Optimize and Optimize 360 Will Reach Their End-of-Life For businesses using the product for conversion rate optimization (CRO) and experimentation, this announcement may come as a shock. However, it’s important to understand why Google is sunsetting its product and what alternatives are available to ensure businesses

Read More »