My name is Graham McCormack and I’ve been helping people fix issues with their website performance for nearly 20 years. In that time I've worked with all sizes of website worldwide. I'm based in Wirral, UK.
I perform FORENSIC STYLE INVESTIGATIVE AUDITS.
Your audit will have a CLEARLY DEFINED GOAL.
You will likely need an audit because something has happened to your website, usually things like traffic loss, stagnating performance or you are migrating to a new CMS, host or re-skinning your website.
Once I know your goal, this will determine my starting point for your audit.
Think of me as a forensic detective who will uncover the data that will lead to your questions being answerered.
I don’t use generic tools to churn out surface-level reports. I go deep. I cross-reference analytics, crawl data, change logs, search behaviour, competitor movement, and everything else that could be influencing your site’s performance. I look for the overlooked. I ask the questions the tools don’t.
No guesswork. No fluff. Just clarity, backed by data and experience.
If your website isn’t performing as well as it should, an in-depth audit can uncover the issues holding it back. I'll assess:
By evaluating all these factors, I’ll identify the areas that need improvement and provide actionable recommendations to enhance rankings, traffic, and user engagement.
A poorly managed migration can lead to lost rankings, broken links, and technical issues that affect search visibility. Our migration audit ensures a smooth transition by:
By planning ahead and following best practices, we help you launch your new website without losing hard-earned traffic or visibility in search results.
You may want an indepenent audit of how well your current SEO provider is performing or are trying to plan a strategy for your business.
Use our audits to know how well your current strategy is performing, think of it as an analysis where we'll point out your Strengths, Weaknesses, Opportunities and Threats (SWOT) for you. If you require a full strategy then you or your team can simply follow it for your clients website.
We can provide our audits as white label so you can pass them to your clients as your own work, no problem.
SEO audits aren’t just for big brands or agencies - they’re essential for any business that wants to improve its search visibility, attract more customers, and stay ahead of the competition. Whether you’re a local business trying to stand out in your area, an eCommerce store looking to boost sales, or a nationally focused company aiming for industry dominance, our audits give you the insights you need to succeed.
For businesses that rely on local customers, visibility in local search results is everything. Whether you're a tradesperson, a service-based business, or a brick-and-mortar store, an SEO audit will help you rank higher in local searches, optimise your Google Business Profile, and improve your online presence to attract more nearby customers.
If you’re competing on a national level, you need a strategy that ensures you’re visible across multiple locations and searches. Our audit will identify the keywords, content gaps, and technical improvements needed to expand your reach, outperform competitors, and drive more targeted traffic to your site.
Online stores face unique SEO challenges, from product page optimisation to structured data, site speed, and user experience. Our audit will highlight the technical, content, and structural improvements that can increase visibility, reduce cart abandonment, and drive more sales.
While any business can benefit from an SEO audit, some industries rely on search performance more than others. If your website is central to your business success, an audit is essential to stay ahead.
Trades & Home Services – Electricians, plumbers, builders, and other service-based businesses that depend on local search rankings
Healthcare & Medical – Private clinics, dental practices, and specialists who need visibility for treatments and services
Legal & Financial Services – Law firms, accountants, and financial advisors looking to attract clients through online search
Hospitality & Tourism – Hotels, restaurants, travel agencies, and attractions that need to rank well in local and national searches
Retail & Ecommerce – Online stores and physical retailers wanting to improve their search visibility and sales conversions
Education & Training – Universities, online courses, and training providers competing for student enrolments and course sign-ups
Agencies & Consultants – Digital marketing, PR, and SEO agencies looking for in-depth audits, including white-label options
Whether you’re a business owner, an agency, or a company operating in a competitive sector, our audits provide the clarity and strategy needed to take your SEO performance to the next level.
Opening hours
Monday: 09:00 - 18:00
Tuesday: 09:00 - 18:00
Wednesday: 09:00 - 18:00
Thursday: 09:00 - 18:00
Friday :09:00 - 18:00
Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Lane, Ness
Cheshire, CH64 8TP
Tel: 0333 335 5902
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