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GRAHAM MCCORMACK

SEO Consultant
(Wirral based)

I’m Graham McCormack, a Wirral based SEO Consultant providing services to website owners
and agencies worldwide who need a specialist on their side.

»WhAT
Clients Say

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Just Some Of
My results

An increase in Leads for a law firm of 152.63% within the past 4 weeks. This is an additional 203 potential customers for this client up from last month, which means this month I have generated 336 new leads for my client from FREE organic SEO clicks.

An additional 59.40% page views compared to last month (that’s an increase of about 9000 visitors within 4 weeks!).

A huge increase in keywords now visible on page 1 of Google. This means that this law firm is now being found before their competitors when potential customers are looking for a solicitor online.

Content is King! See the natural acquisition growth of backlinks from other websites thanks to the type of content we are publishing for this client.

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Just Some Of

My results

A 65.27% increase in the amount of people viewing the website for this client who specialize in the financial and economic market, this is a HUGE increase of just over 60,000 websites WITHIN A SINGLE MONTH from FREE Google organic SEO traffic – can your digital agency do this for your website?


Thanks to the content my team and I have put out, the overall brand recognition has led to an increase in direct and social visitors too. When people find good content they will likely do one or more of three things 1) Convert straight away 2) Come back later and convert 3) Tell somebody else about what they found. Take a look at the image here for an example of the power of SEO when done correctly.


21,068 leads generated this month for this client from Google organic SEO. These are not paid leads, they come from an increase in overall brand visibility now that this client appears above all of their competitors for LOTS of new keywords (Google search queries).

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About Graham SEO

◈ Google Specialist
◈ Technical SEO Expert
◈ Grow Your Leads / Sales
◈ Organic Website Traffic Growth
◈ No Limit On Keywords
◈ Monthly Reports
◈ Increase Company Visibility
◈ Cut Down Your PPC Spend
◈ Website Management Included
◈ No Contract – Month by Month service

Some Of My Recent Results Comparing A Four Week Period Against The Previous

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Graham | SEO

READY TO GROW YOUR BUSINESS?

I’ll spend time manually investigating your website and then show you everything you need to know about it. Then I’ll show you how, together, we’re going to grow your business using free organic search traffic from Google.

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You’re Here For A Reason
How Can I Help?

I’M NOT HAPPY WITH MY CURRENT SEO PROVIDER

No problem, I hear this a LOT. I’m super confident I can outperform your current provider.

I NEED HELP WITH A TECHNICAL SEO ISSUE

Great, I am a specialist in technical SEO. Whether you are re-launching your website, redesigning your pages, have a Google penalty, experiencing ranking issues…whatever you need I’m your man.

I’VE BEEN DOING MY OWN SEO & NEED HELP

As a small business, SEO isn’t too tricky but once you’ve started to expand you may want to bring in an SEO Expert or SEO Consultant.

I WANT TO REDUCE MY PPC SPEND & INCREASE SEO

No problem, take a look at how SEO can reduce your PPC spend and grow your business with free organic Google traffic.

I’M JUST STARTING OUT AND THINK I NEED SEO

Ok, let’s have a chat about growing your business. In fact, I have various options depending on your budget.

NONE OF THESE BUT I’D LIKE TO ASK A QUESTION

I love helping people, it’s why I became an SEO Consultant. Please ask away, I’m more than happy to give you SEO advice.
Gprt
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A Little

About Me.

businessman dressing up black suit
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A Little

About You.

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Graham | SEO

READY TO GROW YOUR BUSINESS?

I’ll spend time manually investigating your website and then show you everything you need to know about it. Then I’ll show you how, together, we’re going to grow your business using free organic search traffic from Google.

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Why Work With Me?

10+ Years Worldwide Experience

I’ve been involved with the internet since 1994 and SEO since it began. I turned professional in 2008 so you’re in good hands.

Traffic Growth & Leads Specialists

Great, I am a specialist in technical SEO. Whether you are re-launching your website, redesigning your pages, have a Google penalty, experiencing ranking issues…whatever you need I’m your man.

10+ Years Worldwide Experience

I’ve been involved with the internet since 1994 and SEO since it began. I turned professional in 2008 so you’re in good hands.

Traffic Growth & Leads Specialists

Great, I am a specialist in technical SEO. Whether you are re-launching your website, redesigning your pages, have a Google penalty, experiencing ranking issues…whatever you need I’m your man.

As an SEO Consultant, I offer my services worldwide.

I make money through SEO by a number of means, including my own projects but also for clients.

Everything I do is bespoke and is based upon a 4 step rule:

Ensure I’m working on a technically strong foundation, which means I fix all of the important things on a website first.

I work with your existing content to ensure it ranks high and gains as much traction as possible.

I analyse the competition and look for weaknesses to exploit, then beat them.

I look for areas of further growth and never stop.

Graham McCormack

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Think of SEO like this:

Depending upon your source of SEO information you will hear different opinions, but the following 3 points are the culmination of my years of experience and making my own mind up:

There is ‘classic SEO’ which is what everyone who knows SEO says it should be, (which is mostly based upon rehashed wrong information).

There is advice from Google themselves (which does not always correlate to classic SEO).

There are the results at the top of Google, which don’t always correlate with classic SEO nor what Google say should be correct.

This is the SEO world. Google strives to give its end users the best results possible and no matter how smart it is it still has flaws. The way to win with SEO is by trial and error, small on-page and off-page tweaks to see what happens based around the three categories above.

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Graham | SEO

Get in Touch

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Organic Search Engine Optimisation

Unlike Google Ads SEO results are “organic” which means you don’t pay per click.

Unlike Google Ads SEO results are “organic” which means you don’t pay per click.

Organic SEO is no longer restricted to ranking a website for single keywords and is topical. This is because 85% of people looking for your business don’t yet know you exist and may be a far way off from typing in that keyword in the 15%.

The way Google and other search engines work these days is to personalise results, so if you can attract the 85% of people not yet ready to buy to your website you can influence them when they are ready to buy.

 

SEO Vs PPC

Organic SEO allows you to rank for hundreds or even thousands of search terms (known as keywords). If you tried to do this using Google Ads you will quickly burn through a large amount of money.

With PPC the results are instant but you pay per click as the name implies. SEO takes longer but the results tend to stay in place, the clicks are free and a good SEO campaign will keep growing your brand visibility and the amount of keywords your website appears for when people search.

 

An SEO Service With A Global Reach

I’ve been working with clients worldwide for over 10 years of all sizes.

There really is no limit to what my team and I can handle when it comes to SEO so please don’t be put off if you think your business is too big for me.

Led by Graham, we are a team who get results for clients no matter where you are in the world.

My aim is to get you better organic SEO results, improve the leads and brand visibility within Google and other search engines.

 

Content Marketing

My strategy is built around great content, see my results to see how this is working for my clients.


The aim is to grow the number of leads flowing into your business and increase your brand visibility and in the 10+ years working with client on their SEO I’ve become quite good at this, to say the least.

 

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FAQs

Many people think of Google when they think of SEO (which stands for Search Engine Optimisation, sometimes you will see the American spelling of Optimisation as Optimization with ‘z’). Google is a ‘search engine’ which allows for people to search for the answers to questions, services, products and other things of interest. Of course, Google is not the only search engine. You can think of anything that has the ability for you to search which is backed up by an algorithm to show you a set of results as a search engine.

YouTube is a search engine, Amazon is a search engine too but most people think of Google when they think of a search engine.

SEO allows people to find you in a search engine when they are looking for something but more importantly it allows you to appear higher in the search results than your competitors.

There are lots of ways that you can optimise for search and it really depends upon the type of business you have and who your target market is, that’s why at Graham SEO we use different tactics depending upon your goals.

Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search.

However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing.

Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this.

It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts.

Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’.

Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.

No, that’s why Graham SEO offer different types of SEO services. You may be a local business trying to target a local audience or a nationally focused business with a wider spread of target customer.

The age and history of your domain name counts too, this can go in your favour or against you when you are doing SEO.

We think of clients as either in phase 1,2 or 3. Phase 1 is a brand new start up business with no history or presence on the internet.

Phase 2 is a client that has been around for a while but does not have a huge amount of visibility on the internet but does have a strong brand in the offline world and get’s searched for by it’s brand name online.

Phase 3 means you are already performing well in search and have a lot of opportunities known as low hanging fruity to capitalise upon when you start doing SEO.

We take a bespoke, individual approach to your website and tailor the strategy according to these basic factors.

We look at your competitors too, just to see if they’re doing anything that you can be inspired by but then do it even better.

Our final phase is to grow your business using content marketing and the creation of further content assets. We have a team of writers and content creators here at Graham SEO or we can work directly with your writers in house.

 

We measure our performance using Key Performance Indicators (KPI’s) and here at Graham SEO our top KPI’s are:

Leads for your business
Traffic growth to your website
Rankings in search engines

In that order.

Yes you should see a Return On Investment for your SEO spend but it depends on the history of your domain and where your target market is but our results are proof that we can do what we say we can.

Graham SEO is lead by a very experienced SEO Consultant, Graham McCormack.

Graham is the project lead on every single project we undertake.

We are a small close knit team of writers, content creators, link builders, technical SEO’s and client management personnel.

Yes, you have a lot of choice but only the results matter and we’ve been getting results for over 10 years for our clients. The vast majority of our clients now come from word of mouth recommendations and it is very rare that clients cancel with us.

If you are still unsure who you should work with then put us to the test. If you have an existing SEO provider we’ll be more than happy to give you an appraisal of their work and show you exactly where your business is up to (using real provable data) and where you COULD be if you work with Graham and the team.

We don’t do them in house because we’re a specialist SEO team but we do work with many web designers and can certainly help you get a site done. The main difference is that we’ll work shoulder to shoulder with them to ensure that you hit the ground running with SEO once it is complete.

We can also help with website management too, in fact we can help with anything digital – we can be your one stop digital shop, just ask any of our existing clients and you may be surprised at the lengths that we’ve gone to help them with their technology needs.

Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional.

Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level.

Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else.

If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.

Our SEO services start at £350 per month but each price is different dependant upon where your website is up to in terms of your current level of SEO and how big your target market is.

Our campaigns are bespoke and our aim is to give you a Return On Investment so we can discuss your budget with you and set a fair figure which is affordable and designed to ensure you get your money back with profit on top.

 

We are not expensive, our goal is to make you money but if you buy cheap you get cheap and may end up getting a Google penalty. We’ve heard it all over the years, and the section below this is full of some of those sayings with our advisory answers.

Our campaigns are bespoke to you. SEO packages don’t work.

Don’t be fooled by their simplicity you could be doing the wrong thing at the wrong time and wind up in a tricky situation very difficult to recover from with Google.

I am an SEO Consultant based in Wirral (SEO Wirral) in the North West sat between Chester and Liverpool.

For some of my target locations near you (we are not restricted to any particular location) see the following pages:

SEO Liverpool

SEO Chester

SEO Warrington

SEO Runcorn

SEO Southport

SEO St Helens

Graham | SEO

READY TO GROW YOUR BUSINESS?

I’ll spend time manually investigating your website and then show you everything you need to know about it. Then I’ll show you how, together, we’re going to grow your business using free organic search traffic from Google.