As an SEO Consultant, I offer my services worldwide.
I make money through SEO by a number of means, including my own projects but also for clients.
Everything I do is bespoke and is based upon a 4 step rule:
Ensure I’m working on a technically strong foundation, which means I fix all of the important things on a website first.
I work with your existing content to ensure it ranks high and gains as much traction as possible.
I analyse the competition and look for weaknesses to exploit, then beat them.
I look for areas of further growth and never stop.
Think of SEO like this:
Depending upon your source of SEO information you will hear different opinions, but the following 3 points are the culmination of my years of experience and making my own mind up:
There is ‘classic SEO’ which is what everyone who knows SEO says it should be, (which is mostly based upon rehashed wrong information).
There is advice from Google themselves (which does not always correlate to classic SEO).
There are the results at the top of Google, which don’t always correlate with classic SEO nor what Google say should be correct.
This is the SEO world. Google strives to give its end users the best results possible and no matter how smart it is it still has flaws. The way to win with SEO is by trial and error, small on-page and off-page tweaks to see what happens based around the three categories above.