EXPERT WEB & SEO CONSULTANT
Graham McCormack
Search Engine Optimisation Services UK
Search Engine Optimisation Services UK
Website Traffic Growth Services That Work
SEO stands for Search Engine Optimisation.
Good SEO will attract new potential buyers to your website when they search in Google for a service or product that you offer.
Unlike Google Adwords you do not pay for these website visitors, they are free clicks.
I am based in Wirral but I have 8 years experience growing website traffic for clients throughout the world, local, national & E-Commerce.
There is NO official SEO qualification that you can get, only Adwords. An SEO qualification does not exist, the only proof of skill are results and longevity in the industry – I’ve done SEO for many years and currently rank at the top for Liverpool, Wirral, Southport, Chester & have ranked other companies top for Wigan, Warrington, Cheshire & Manchester.
On Page Optimisation | Content Strategies | Link Building | Analytics | Problem Solving
See your website visitors grow and your sales increase
On Page Optimisation | Content Strategies | Link Building | Analytics | Problem Solving
See your website visitors grow and your sales increase
Monthly SEO Services OR pure SEO Consultancy – your choice
3 Month+ strategies figured out for your business plus implementation or training as required
Website stuck low down in Google? No traffic or ranking increases from your current provider? Ask me why. I’ll likely fix it for you
All aspects of SEO covered – local SEO, national / international audience, E-Commerce projects
B2B, B2C, Digital Agency consultancy / services, SME or larger enterprises all catered for
The Highest Ranking & Most Trusted SEO Consultant in Merseyside & Cheshire For Over 5 Years
SEO consultant Graham McCormack
“I am incredibly passionate about SEO. I love puzzles & figuring out how things work. I’m also a natural entrepreneur, very tenacious & I like helping people too. I find that this is a great combination to be an SEO Consultant.
I was at John Moores University in 1994 when the internet emerged & have been involved with understanding the technical elements ever since. I spent 18 years in IT (7 of which were in the RAF & supervisor of the IT help-desk at Strike Command near London) before turning to SEO in 2010. I fell into it by chance after a member of my team started making money online. I was hooked from that moment on.
I’ve worked with small & big businesses all around the world from London plumbers, international airports, real estate agents in Canada & E-Commerce stores.
SEO is about unravelling what is happening at the top of search results such as Google, I like to really understand how search algorithms work and not just mimic what everybody else does. ”
– Graham
Case Studies / Examples of Work
Case Studies / Examples of Work
This is a SEMRush graph of keyword visibility, my SEO started in December 2017 – this client had previously been with 2 Digital Agencies for a 24 month period before handing me the reigns. An ECommerce store selling quite a niche product, I still managed great results though!
You can see more results by clicking here or click here to get in touch with me
If you want me to see what sort of advice I can give or have a question then click here for SEO advice
Great to do business with and really only cares about doing a good job for his clients. Very driven, motivated and reasonably priced. Friendly guy too.
Graham has delivered exceptional results for us at Good Comms and his technical knowledge of SEO is second to none. An outstanding service.
Thank you once again for all your hard work and efforts on our behalf.
I sent an enquiry to Graham’s website on a Sunday afternoon expecting a reply in a few days. Graham responded almost immediately and credit to him, informed me that an SEO strategy may not be worth my money – including lots of data to back this up. He then proceeded to give me an abundance of advice on how I could improve my site completely free of charge. I know I will need SEO services in the future and I will be coming straight back to Graham when that time comes. Thank you!
Great company to work with! I enjoy every minute of it, results are on incredible!
Graham SEO has delivered such a great result that it doubled the number of inquires for my business within three months. Highly recommend Graham’s services.
Graham is an amazing SEO and there is no doubt that he’s the best guy in Wirral. If you look for an expert to push your rankings higher in Google, he’s the guy to speak to.
Graham McCormack – SEO Consultant
Hi my name is Graham McCormack and I am an SEO Consultant that can not only help drive more traffic and sales to your business but also help with a multitude of technical issues including training your staff and acting independently of your current Internet Marketing service provider to ensure you are getting the best service for your money.
What is SEO?
SEO stands for Search Engine Optimisation (spelt with an ‘s’ here in the UK and ‘Optimization’ everywhere else in the world). If you ask most people they will give you the standard answer “it is a way of increasing the ranking of your website in the search engines” – that’s a pretty stock answer.
Let me give you my answer.
Think about the buying process for your business and the sales funnel that’s involved.
At some point it is very likely that your target customer will use the internet to either research or buy something related to what you do. I’m going to assume you know some basic terminology such as “keywords” and “backlinks” or “content marketing”.
So let’s use my own website for example. I am an SEO Consultant. If I start looking at the keywords that people are using to find a Search Consultant then I can find things like:
- hire seo freelancer
- what is SEO consulting
- SEO consultant services
- Google SEO expert
and so on and so on. These are not bad keywords as such except for one thing – if I relied upon these keywords alone then I’d be missing out on HUGE opportunities.
The fact is when people are looking for a service, often people don’t know what they don’t know. This means instead of me targeting a keyword such as “Google SEO expert” I should consider what people would be searching for higher up the sales funnel. “how to attract customers to my website” for example or “how to market a website”.
Imagine if I wrote a piece of content that answered these questions in such a way that it was more useful than any other answer found on Google and due to this I appeared at the top of the Google search results, then I have:
- Made the potential customer aware of my brand
- Influenced future personalised Google searches
- Drive people to a single post / page on my site and enticed them to check out the other great stuff I can offer them
The amount of people searching for these keywords is much lower than the other keywords but that doesn’t matter and this is where most “SEO experts” go wrong, they:
- Target search volume for singular or a small group of keywords
- Try to reach the number 1 position in Google
When it comes to national or E-Commerce SEO or bigger scale SEO then this is the wrong approach.
The idea of SEO is to drive visitors to your website at all points of the sales funnel. So rather than simply trying to rank for “SEO Consultant” I should have a page dedicated to this service and then drive traffic from a number of smaller, less competitive but nevertheless relevant and useful keywords.
How can SEO help a business?
I want you to read the paragraph above regarding search volume and user intent. SEO can help your business by establishing your business as an authority and useful source of information for your target customers.
The more times you help them the more likely they are to turn to you when they require your service.
What about Local SEO?
Local SEO is similar to national and E-Commerce SEO but due to a different set of search results the focus here should still to offer the best and most useful resource to your customers but to focus upon influencing local searches, for example, if you are a local solicitor you should still be creating content that answers national enquiries because this will influence personalised results and also whether or not the end user clicks on your site or a competitors.
As way of an example a local solicitor could write about topics such as:
- How much does it cost to see a solicitor?
- Can I get legal aid for custody of my child?
- Can I get legal aid for divorce in the UK?
Then when people find these posts they may decide to contact you directly or they may search again in Google and ask another question. If they do this then Google may decide to show YOUR site above a competitors based upon your previous searches.
Here’s a reference for you to check out regarding personalised searches: https://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html
What does an SEO Agency / Digital Agency do?
An SEO Agency is different to an Internet Marketing or Digital Agency. A Digital Agency will use “channels” – these are the digital marketing platforms that surround your website such as Pay Per Click, Social Media Marketing, Video Marketing, Email Marketing, Search Engine Optimisation and combine a marketing strategy together using these channels to promote your business campaign.
What does an SEO Consultant do?
As an SEO Consultant I can work with you in several ways:
Work alongside your current provider
As an SEO Consultant I can work independently of your Digital Agency. You don’t need to give up their service.
What I can do is to carry out an investigation how effective their campaign efforts are and to advise you where they are getting it right or wrong. I can then either help them to get it right or I can act anonymously and provide you with a report that you can work with to ensure things improve.
Design you a custom Plan of Action for Search Marketing
You don’t necessarily need to pay a regular fee for an SEO Consultant. I can carry out a detailed investigation into
- Your business and current position
- Your competitors and what they’re doing right
- Your target market / customers
Armed with this data I can then put together a strategy (usually spanning 3 months or more) that you can then use to create an awesome Search Marketing campaign.
I can help train your internal staff or work with your agency to get things done.
Become your sole SEO provider
I can also handle everything on your behalf. Pay monthly for SEO and I will handle everything for you, including the other channels if required – PPC, Social Media etc. I can provide a complete Digital Marketing solution, I am an SEO expert but I am well versed in overall Digital Marketing.
Help you overcome a particular web / search problem
I am very technically minded and have lots of technical SEO experience and I can help you overcome any website related issue, please just ask.
How much does SEO Consultancy cost?
I can usually help you whatever your budget but my focus is always on Return On Investment (ROI). After my initial investigation I will tell you how many hours I would need to make you an ROI, we can agree a timescale for work and spread your budget across this time period.
Once the results are in we discuss then next phase and we work together to ensure that your business continues to move forward. The more you invest the more hours I can put in, it’s as simple as that.
Frequent questions an SEO Consultant should answer
I think Google themselves pose this question perfectly, it also spells out how I work.
I’d love to chat with you about how exactly I can can help your business.
