SEO RUNCORN
No contract. No fluff, just results.
Welcome to this page for SEO Runcorn.
My name is Graham McCormack and I’m an SEO consultant with more than 15 years experience.
You are here for a reason and that is likely you want more sales or leads for your business from organic Google traffic.
Alternatively, you might someone to help you with your website issue that is holding your business back.
Great, because this is what I do and I can prove it with REAL SEO RESULTS.
Here’s a bunch of Google Analytics and Ahrefs graphs from just some of my recent client results.






More results…
Stop guessing with your marketing budget, use one of the choices here that suits you best:
Get in touch for a chat with one of our team
We're happy to help.
I will help you with your current SEO issue for FREE
»Client Testimonials
About You
ARE YOU UNHAPPY WITH YOUR CURRENT SEO PROVIDER?
Funnily enough, most of my clients come to me having already experienced an SEO service provided by digital agencies. Agencies can be great at times (I’ve been the owner of two big digital agencies in the past), but sometimes you just need someone who lives and breaths what they do. I do SEO. I’m very proud that Graham SEO Ltd has experienced significant growth purely through word-of-mouth referrals over the years and many clients I now class as friends. If you feel unsatisfied with your current SEO service, my team and I can provide an honest, transparent, and reliable solution that meets your specific needs.
FACING A SPECIFIC TECHNICAL SEO PROBLEM?
I specialise in resolving complicated technical SEO problems such as website migration, search engine rankings that are not improving, and Google penalties. Rest assured, I have the knowledge and skills to provide a solution. Put me to the test, in most cases I’m even happy to discuss the solution without charge (just so you know I can fix the issue).
DOING YOUR OWN SEO BUT NOW NEED EXPERT HELP?
A lot of people start out doing their own SEO. There are times when it can be simple but as you enter into more competitive areas or as your business grows, you may find that you need more support to keep up with an expanding customer base. Thankfully, my team and I can help! We’re experts in developing strategies to improve and maintain your online presence.
LOOKING TO DECREASE PPC COSTS AND BOOST SEO CLICKS?
PPC and SEO often go hand in hand and I have strategic partners that I work with within this area. We can assist you in reducing expenses on PPC and boosting clicks on SEO. With our guidance, you can drive more organic traffic from Google to reach your desired outcomes.
ARE YOU A FREELANCER OR AGENCY SEEKING TO OFFER SEO SERVICES?
Great! I would love to discuss how our knowledge and experience can help your business whether you want to refer a trusted SEO provider or sell SEO services. Over the years, I have collaborated with both individual freelancers and larger agencies in different capacities.
GOT A DIFFERENT QUESTION ABOUT SEO?
I’m more than happy to help, there are a few ways for you to reach out on this page. You can call our answering service (we’ll call you back) or use the contact form.
WANT TO BOOST YOUR WEBSITE’S SEARCH ENGINE PERFORMANCE?
Okay, this is what I do. See my results dotted around this page. I don’t list case studies with meaningless stats, I show you the results.
LOOKING FOR A CUSTOMISED SEO STRATEGY?
We know that every business is different. So, if you contact us, we will create a personalised SEO plan for your business to help it achieve the most effective search engine performance and growth possible.
About Me & My Team
SEO IS NOT 9 to 5 FOR ME. IT’S 24/7
In 2008 somebody showed me how to make money online using SEO and I’ve been doing it ever since. I left an 18-year I.T career to fully immerse myself in SEO. I’m a self-confessed, hardcore geek for this field – it’s both my profession and my hobby. I also do it for business owners just like you.
I’VE BEEN DOING SEO SINCE IT BEGAN
I can still remember the internet starting out when I was at university back in 1994. I began creating websites in Frontpage shortly after and then moved on to Dreamweaver. I kept progressing until I started thinking about the marketing side of things. That led me to SEO and I started making money online for myself. I never stopped and today it makes up a good chunk of my income. These days I offer my knowledge and skills to business owners too.
I’M EX-RAF AND INTEGRITY IS A CORE VALUE FOR ME
I’m proud that served my country for 7 years from 1999 to 2006 I was quickly promoted through the ranks during my service and continued to lead technology teams after leaving. This mindset of dedication and excellence carries over into my work in SEO.
I LOVE HELPING PEOPLE
I don’t need clients to make money with my skills. On a page all about SEO services in Runcorn, it may not sound very professional to say, but my life values are what drive me every day and I live to two simple rules 1) Look after my family and 2) Enjoy my day.
Helping people who are stuck is something I enjoy. In an often confusing and ever-changing world, the one constant is that we as people should support each other to live our best lives. Life is too short to treat others in any other way than you would want to be treated yourself. Be kind, be nice and do the right thing. If you want to be one of my clients, you should agree.
MY TEAM
Covid changed the way businesses work forever and many people continue to work from home. For the SEO industry this impact was huge. I made the decision to work with a team who work from home too. I have an office that you can visit but I also have a VW Camper and I love getting away and working from my laptop. My team are writers, link builders and account handlers, all from the UK and all living their best lives too. I don’t have the same overheads or trappings of a digital agency and arguably my results and dedication to you as a client are better for it.
Frequently Asked Questions
What is SEO and how does it help my Runcorn based business?
The first thing to understand is that these days most people are using Google to find services or products that your business offers.
These people DO NOT KNOW that your business exists.
The phrases that people type in to find your type of business are called keywords and they can be measured by how many times per month they are searched for.
Another important point is that Google is smart enough to know that a keyword can be phrased in many ways, for example:
Hi
Hello
Hi there
Hiya
All mean the same thing. Every page and post on a website appears for dozens if not hundreds of these variations and contrary to what a lot of people believe it is the these “secondary” or variations that make up the bulk of the volume that drives new visitors to your web pages.
So, image if your Runcorn based business was targeting a local or national audience, what would do to entice new people? The answer can be a complicated one but in short you need to find those keywords, optimise your pages and determine what your off page strategy would need to be in order to beat your competitors and set about scaling your efforts whilst measuring and adjusting the impact.
How does Google work?
Google’s priority is providing the most relevant answer to user queries. When searching for an emergency plumber, users are likely to click on local results or Paid Ads at the top of Google due to the urgency of their search.
According to research, the majority of people, 85%, who use Google are not ready to make a purchase. They are using the search engine to browse for information. Google can differentiate between searchers who are ready to buy and those who are not, and will show websites accordingly. Although Google may not always get the matching perfect, it remains the best search engine in the world and is the go-to resource for general searches.
To find new content, Google uses a “search bot” that crawls websites and adds the content to its index. When someone searches using the search engine, it checks its index and displays the most relevant results. Google also takes into account factors like backlinks (sites linking to the content) and other elements before ranking a website in their search results.
Google uses an algorithm to search for relevant results when you enter a query on their website. Additionally, Google keeps a cached version of previously explored websites on their servers, which can also be used to generate search results.
Google’s cached version of a webpage can be useful because it can still provide you with results even if the original website is no longer available. This is especially helpful in situations where a webpage has been taken down or is not functioning properly. Although the cached version may not always show recent changes, it can still be valuable for accessing important information that would otherwise be lost.
We have our own team of professional writers and content creators do we need to use your team?
No, but it may be easier if we can find a way to collaborate just because SEO driven content is NOT the same as you just writing text. Every word we write is done based upon research, we even use AI these days to ensure it matches what Google is searching for. If you write your own content then we may need to rewrite it.
There are some instances though where perhaps a legal perspective is needed, we work with a lot of law firms and see this quite often so the door isn’t closed to your writers, just know though that it isn’t as simple as you may think.
Will we see a benefit from SEO for our Runcorn business?
For businesses, it is crucial to establish objectives and assess how much progress is being made towards achieving them. This is where Key Performance Indicators (KPIs) prove helpful. KPIs enable you to measure your progress and decide if you are making adequate progress to meet your goals.
We prioritise three key performance indicators for your business: generating leads or sales, increasing website traffic, and improving search engine rankings. By achieving these goals, we aim to generate a positive return on investment for our clients.
There’s lots of SEO agencies in Runcorn, why Graham SEO?
Graham SEO is not a solo operation, but rather a registered and incorporated business that has been operating since 2014. Additionally, the business is VAT registered.
Our team consists of writers, content creators, link builders, technical SEOs, and client management personnel who work closely together in a small group.
We have a proven track record of delivering results for our clients for 15+ years, and most of our clients are referred to us through word-of-mouth recommendations. If you’re still uncertain about who to work with, give us a chance to prove ourselves.
The owner of the company, Graham McCormack, is a highly experienced SEO consultant and leads the team.
The bottom line is what you will receive as a return on your investment.
Our SEO Runcorn page presents actual results that are impossible to dispute, rather than showing you irrelevant case studies.
Our practices do not involve any shady tactics or questionable backlink methods.
We would be glad to evaluate the work done by your current SEO provider and provide you with accurate and verifiable information about the status of your business. This will help you understand how things currently stand and what potential benefits you could gain by working with us instead.
We offer website management services and can assist with any technology needs our clients may have, whether it’s digital or not. Our existing customers can attest to the many ways we’ve helped them out. We are dedicated to making the client relationship work as much as they are.
How much does SEO cost?
It’s usually the number one thing people want to know.
The short answer is that our campaigns aim to provide a good return on investment, ensuring that you receive value for your money. The pricing for our services starts at £500+vat per month for local SEO and at £1250+vat per month for nationally focused campaigns, depending on the size of your target market and your current SEO status.
But the truth is it depends upon your industry and what you are trying to achieve. Content and backlinks come with at a cost and how much you need depends upon your goals. This is why your campaign will be bespoke, but what I can tell you is that I’ll do my best to work within your budget to get you results, the idea is usually to step up your investment as you start to see the ROI generated and develop faith in the strategy.
I’ve seen cheaper SEO services – why?
Business owners are often attracted to low-cost SEO services.
I’ve literally had people laugh at my quotes saying things like “I can go get a fiverr gig for £30 why would I pay you monthly!”
In short, you get what you pay for.
The person who is selling you those cheap backlinks are likely using unethical methods and likely do not care about your business.
They are public links that Google knows about and they will shut you down faster than you can say “oops”.
I’ve even had the owner of a digital marketing agency once tell me that Google don’t penalise legitimate businesses, until I showed him some Ahrefs graphs of the BBC and CNET being hit by Google updates and losing millions of viewers in a single day.
I have been doing SEO for a long time, which proves that cheap SEO is not effective. It is not as easy as people might believe.
Google has a special team that deals with people who use SEO. Their algorithm is very sensitive, making it hard for even experienced individuals to avoid being penalized.
If you use improper anchor text and build links too quickly, your business could be penalised by Google.
How is SEO different to PPC?
PPC and SEO are often confused with each other. Here is a quick explanation to highlight the differences.
If you use Google’s paid search service to appear at the top of the search results, you will have to pay for each click your ad receives.
Many people recognise that the ads are advertisements, and they tend to click on the “organic” results located below them.
When creating a Google ads campaign, you need to specify the specific keywords you want your ad to appear for and the ones you don’t want it to appear for.
If you use the same number of keywords as an organic search result, you may spend a lot of money very quickly. Keep in mind that organic search results often receive more clicks.
The organic search results are like broad match keywords in Google Ads because they show not only the primary keyword but also the related secondary keywords that include variations of the phrase.
The majority of Google searches are individualistic, following the 80/20 rule where the primary keyword accounts for only 20% of all searches. The other 80% cannot be easily predicted.
Google Ads can be quickly turned on and off according to your budget. However, it takes more time for organic SEO results to show up.
If I sign up for SEO, what happens next?
1. I will make a technical assessment of your website and set about fixing all of the errors that will affect your SEO.
2. I will ensure that your website is backed up and configured correctly in Google Analytics, Google Search Console, if required Inspectlet and other tracking software. I will make sure that the appropriate events are being tracked as goals and that I am recording your Google rankings ready for your monthly report.
3. I will then make an assessment for the opportunities for quick wins on your website and set about creating these to ensure success.
4. I will then assess your competitors and create a strategy based on their weaknesses.
5. I will look for opportunities for growth beyond what you or your competitors are doing and continue to track, amplify and improve your website and the new content that may have been produced each and every month.
Does that sound like a good plan?
Remember, I don’t tie you into a contract, and compared to agencies my fees are lower, you deal with me directly and I’m an SEO specialist who has only one aim – to help grow your bottom line with organic website traffic growth.
I am based in Wirral but I can work with you no matter in the world you are but if you are based in Chester I can certainly help.
Can you offer any other business marketing advice?
It’s important to remember that SEO is just one piece of your marketing strategy. In Runcorn, there are many opportunities for reaching out to potential B2B customers.
https://www3.halton.gov.uk/Pages/business/businesssupport.aspx
https://www.syob.net/uk/business-grants/RUNCORN/138
and
https://www.ukstartups.org/runcorn-small-business-startup-centre/
Websites that can help your business such as:
Starting with these options is beneficial, but do not underestimate the potential of platforms like LinkedIn and advertising in local businesses.
Put yourself in your customer’s shoes and consider where they spend most of their time and what information they seek. Identify their challenges or problems and brainstorm how your company can provide solutions to them.
As a business owner in Runcorn, it’s important to use a variety of marketing strategies to distinguish yourself from competitors due to the highly competitive market.
It is essential to reach your target audience with the appropriate message, at the appropriate time and where they are. A single approach that fits everyone cannot be effective.
In today’s digital world, it is essential to have a strong internet presence. This involves making your website visible to search engines, as well as maintaining active social media accounts. However, there is more to establishing an effective online presence than just these initial steps.
To achieve complete online optimization, it’s important to take additional steps. You can broaden the reach of your message by combining traditional and modern marketing techniques.
For the best advertising of your product or service, use traditional methods like print media or TV commercials, but don’t forget about the power of word-of-mouth from happy customers. There’s nothing more effective than satisfied clients recommending a quality experience.
To achieve a successful marketing campaign, it’s important to use a variety of techniques and channels. This way, you can reach more people with the right message at the right time and stand out from your competitors in today’s market.
Latest Industry News
Maximize Your Online Presence: Combining Organic and Paid Digital Marketing Strategies
Key Takeaways: In today’s digital landscape, businesses must choose the right marketing strategy to establish a strong online presence and achieve their goals. There are two primary approaches to consider: organic and paid digital marketing. Understanding the differences between these strategies and how they can complement each other is crucial
What is E-E-A-T
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google’s newly amended search rater rules provide us with invaluable knowledge on how a content creator’s personal experience is judged. Addition of Experience to E-A-T
What is Google’s Bard AI? What It Is, How It Works, and Its Impact on Search Technology
Introduction Google Bard AI is an innovative project from the tech giant that promises to revolutionize the way we interact with search engines. By leveraging advanced natural language processing and machine learning techniques, Google Bard aims to provide users with more accurate, contextual, and conversational search results. This article delves
How SEO will change with the introduction of Bard AI
At the time of writing Google is about to unveil its groundbreaking AI Bard system to the world. For those not aware this will be such a major transformation in Search Engine Optimisation (SEO) that it will change search forever. By leveraging the revolutionary power of deep learning technology, SEO
Google’s March 2023 Core Algorithm Update – What You Need to Know
Google has just released its first major core algorithm update of the year, beginning on March 15th and expected to take up to two weeks. Key takeaways from the article: What is the March 2023 Core Algorithm Update? Google is consistently striving to improve its comprehension and ranking of web
Google Optimize Will Retire in September 2023
In September 2023, Google Optimize and Optimize 360 Will Reach Their End-of-Life For businesses using the product for conversion rate optimization (CRO) and experimentation, this announcement may come as a shock. However, it’s important to understand why Google is sunsetting its product and what alternatives are available to ensure businesses