SEO RUNCORN

What is SEO and how does it help my Runcorn based business?

The first thing to understand is that these days most people are using Google to find services or products that your business offers.

These people DO NOT KNOW that your business exists.

The phrases that people type in to find your type of business are called keywords and they can be measured by how many times per month they are searched for.

Another important point is that Google is smart enough to know that a keyword can be phrased in many ways, for example:

Hi

Hello

Hi there

Hiya

All mean the same thing. Every page and post on a website appears for dozens if not hundreds of these variations and contrary to what a lot of people believe it is the these “secondary” or variations that make up the bulk of the volume that drives new visitors to your web pages.

So, image if your Runcorn based business was targeting a local or national audience, what would do to entice new people? The answer can be a complicated one but in short you need to find those keywords, optimise your pages and determine what your off page strategy would need to be in order to beat your competitors and set about scaling your efforts whilst measuring and adjusting the impact.

How does Google work?

Google’s priority is providing the most relevant answer to user queries. When searching for an emergency plumber, users are likely to click on local results or Paid Ads at the top of Google due to the urgency of their search.

According to research, the majority of people, 85%, who use Google are not ready to make a purchase. They are using the search engine to browse for information. Google can differentiate between searchers who are ready to buy and those who are not, and will show websites accordingly. Although Google may not always get the matching perfect, it remains the best search engine in the world and is the go-to resource for general searches.

To find new content, Google uses a “search bot” that crawls websites and adds the content to its index. When someone searches using the search engine, it checks its index and displays the most relevant results. Google also takes into account factors like backlinks (sites linking to the content) and other elements before ranking a website in their search results.

Google uses an algorithm to search for relevant results when you enter a query on their website. Additionally, Google keeps a cached version of previously explored websites on their servers, which can also be used to generate search results.

Google’s cached version of a webpage can be useful because it can still provide you with results even if the original website is no longer available. This is especially helpful in situations where a webpage has been taken down or is not functioning properly. Although the cached version may not always show recent changes, it can still be valuable for accessing important information that would otherwise be lost.

We have our own team of professional writers and content creators do we need to use your team?

No, but it may be easier if we can find a way to collaborate just because SEO driven content is NOT the same as you just writing text. Every word we write is done based upon research, we even use AI these days to ensure it matches what Google is searching for. If you write your own content then we may need to rewrite it.

There are some instances though where perhaps a legal perspective is needed, we work with a lot of law firms and see this quite often so the door isn’t closed to your writers, just know though that it isn’t as simple as you may think.

Will we see a benefit from SEO for our Runcorn business?

For businesses, it is crucial to establish objectives and assess how much progress is being made towards achieving them. This is where Key Performance Indicators (KPIs) prove helpful. KPIs enable you to measure your progress and decide if you are making adequate progress to meet your goals.

We prioritise three key performance indicators for your business: generating leads or sales, increasing website traffic, and improving search engine rankings. By achieving these goals, we aim to generate a positive return on investment for our clients.

There’s lots of SEO agencies in Runcorn, why Graham SEO?

Graham SEO is not a solo operation, but rather a registered and incorporated business that has been operating since 2014. Additionally, the business is VAT registered.

Our team consists of writers, content creators, link builders, technical SEOs, and client management personnel who work closely together in a small group.

We have a proven track record of delivering results for our clients for 15+ years, and most of our clients are referred to us through word-of-mouth recommendations. If you’re still uncertain about who to work with, give us a chance to prove ourselves.

The owner of the company, Graham McCormack, is a highly experienced SEO consultant and leads the team.

The bottom line is what you will receive as a return on your investment.

Our SEO Runcorn page presents actual results that are impossible to dispute, rather than showing you irrelevant case studies.

Our practices do not involve any shady tactics or questionable backlink methods.

We would be glad to evaluate the work done by your current SEO provider and provide you with accurate and verifiable information about the status of your business. This will help you understand how things currently stand and what potential benefits you could gain by working with us instead.

We offer website management services and can assist with any technology needs our clients may have, whether it’s digital or not. Our existing customers can attest to the many ways we’ve helped them out. We are dedicated to making the client relationship work as much as they are.

How much does SEO cost?

It’s usually the number one thing people want to know.

The short answer is that our campaigns aim to provide a good return on investment, ensuring that you receive value for your money. The pricing for our services starts at £500+vat per month for local SEO and at £1250+vat per month for nationally focused campaigns, depending on the size of your target market and your current SEO status.

But the truth is it depends upon your industry and what you are trying to achieve. Content and backlinks come with at a cost and how much you need depends upon your goals. This is why your campaign will be bespoke, but what I can tell you is that I’ll do my best to work within your budget to get you results, the idea is usually to step up your investment as you start to see the ROI generated and develop faith in the strategy.

I’ve seen cheaper SEO services – why?

Business owners are often attracted to low-cost SEO services.

I’ve literally had people laugh at my quotes saying things like “I can go get a fiverr gig for £30 why would I pay you monthly!”

In short, you get what you pay for. 

The person who is selling you those cheap backlinks are likely using unethical methods and likely do not care about your business.

They are public links that Google knows about and they will shut you down faster than you can say “oops”. 

I’ve even had the owner of a digital marketing agency once tell me that Google don’t penalise legitimate businesses, until I showed him some Ahrefs graphs of the BBC and CNET being hit by Google updates and losing millions of viewers in a single day.

I have been doing SEO for a long time, which proves that cheap SEO is not effective. It is not as easy as people might believe.

Google has a special team that deals with people who use SEO. Their algorithm is very sensitive, making it hard for even experienced individuals to avoid being penalized.

If you use improper anchor text and build links too quickly, your business could be penalised by Google.

How is SEO different to PPC?

PPC and SEO are often confused with each other. Here is a quick explanation to highlight the differences.

If you use Google’s paid search service to appear at the top of the search results, you will have to pay for each click your ad receives.

Many people recognise that the ads are advertisements, and they tend to click on the “organic” results located below them.

When creating a Google ads campaign, you need to specify the specific keywords you want your ad to appear for and the ones you don’t want it to appear for.

If you use the same number of keywords as an organic search result, you may spend a lot of money very quickly. Keep in mind that organic search results often receive more clicks.

The organic search results are like broad match keywords in Google Ads because they show not only the primary keyword but also the related secondary keywords that include variations of the phrase.

The majority of Google searches are individualistic, following the 80/20 rule where the primary keyword accounts for only 20% of all searches. The other 80% cannot be easily predicted.

Google Ads can be quickly turned on and off according to your budget. However, it takes more time for organic SEO results to show up.

If I sign up for SEO, what happens next?

1. I will make a technical assessment of your website and set about fixing all of the errors that will affect your SEO.

2. I will ensure that your website is backed up and configured correctly in Google Analytics, Google Search Console, if required Inspectlet and other tracking software. I will make sure that the appropriate events are being tracked as goals and that I am recording your Google rankings ready for your monthly report.

3. I will then make an assessment for the opportunities for quick wins on your website and set about creating these to ensure success.

4. I will then assess your competitors and create a strategy based on their weaknesses.

5. I will look for opportunities for growth beyond what you or your competitors are doing and continue to track, amplify and improve your website and the new content that may have been produced each and every month.

Does that sound like a good plan? 

Remember, I don’t tie you into a contract, and compared to agencies my fees are lower, you deal with me directly and I’m an SEO specialist who has only one aim – to help grow your bottom line with organic website traffic growth.

I am based in Wirral but I can work with you no matter in the world you are but if you are based in Chester I can certainly help.

Can you offer any other business marketing advice?

It’s important to remember that SEO is just one piece of your marketing strategy. In Runcorn, there are many opportunities for reaching out to potential B2B customers.

https://www3.halton.gov.uk/Pages/business/businesssupport.aspx

https://www.syob.net/uk/business-grants/RUNCORN/138

and

https://www.ukstartups.org/runcorn-small-business-startup-centre/

Websites that can help your business such as:

Starting with these options is beneficial, but do not underestimate the potential of platforms like LinkedIn and advertising in local businesses.

Put yourself in your customer’s shoes and consider where they spend most of their time and what information they seek. Identify their challenges or problems and brainstorm how your company can provide solutions to them.

As a business owner in Runcorn, it’s important to use a variety of marketing strategies to distinguish yourself from competitors due to the highly competitive market.

It is essential to reach your target audience with the appropriate message, at the appropriate time and where they are. A single approach that fits everyone cannot be effective.

In today’s digital world, it is essential to have a strong internet presence. This involves making your website visible to search engines, as well as maintaining active social media accounts. However, there is more to establishing an effective online presence than just these initial steps.

To achieve complete online optimization, it’s important to take additional steps. You can broaden the reach of your message by combining traditional and modern marketing techniques.

For the best advertising of your product or service, use traditional methods like print media or TV commercials, but don’t forget about the power of word-of-mouth from happy customers. There’s nothing more effective than satisfied clients recommending a quality experience.

To achieve a successful marketing campaign, it’s important to use a variety of techniques and channels. This way, you can reach more people with the right message at the right time and stand out from your competitors in today’s market.