What is SEO and what is a Search Engine?

No, that’s why Graham SEO offer different types of SEO services. You may be a local business trying to target a local audience or a nationally focused business with a wider spread of target customer. The age and history of your domain name counts too, this can go in your favour or against you when you are doing SEO. We think of clients as either in phase 1,2 or 3. Phase 1 is a brand new start up business with no history or presence on the internet. Phase 2 is a client that has been around for a while but does not have a huge amount of visibility on the internet but does have a strong brand in the offline world and get’s searched for by it’s brand name online. Phase 3 means you are already performing well in search and have a lot of opportunities known as low hanging fruity to capitalise upon when you start doing SEO. We take a bespoke, individual approach to your website and tailor the strategy according to these basic factors. We look at your competitors too, just to see if they’re doing anything that you can be inspired by but then do it even better. Our final phase is to grow your business using content marketing and the creation of further content assets. We have a team of writers and content creators here at Graham SEO or we can work directly with your writers in house.

How does Google work?

Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search. However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing. Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this. It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts. Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’. Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.

Is SEO a one size fits all approach?

Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search. However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing. Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this. It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts. Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’. Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.

Will we see a benefit from SEO for our business?

Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search. However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing. Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this. It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts. Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’. Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.

There's lots of SEO providers, why Graham SEO?

Graham SEO is lead by a very experienced SEO Consultant, Graham McCormack. Graham is the project lead on every single project we undertake. We are a small close knit team of writers, content creators, link builders, technical SEO’s and client management personnel. Yes, you have a lot of choice but only the results matter and we’ve been getting results for over 10 years for our clients. The vast majority of our clients now come from word of mouth recommendations and it is very rare that clients cancel with us. If you are still unsure who you should work with then put us to the test. If you have an existing SEO provider we’ll be more than happy to give you an appraisal of their work and show you exactly where your business is up to (using real provable data) and where you COULD be if you work with Graham and the team.

Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional. Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level. Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else. If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.

How much does SEO cost?

Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional. Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level. Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else. If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.

I've seen cheaper SEO than you - why?

Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional. Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level. Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else. If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.

I just bought 300 links last month for £15 so why would I pay you £350?

To put it simply because: SEO link building is not about quantity You didn’t consider your current link velocity You didn’t consider your current anchor text ratio The links will likely be worthless for SEO You may be penalised by Google Link building is an art and buying link packages is an invite for trouble, we don’t recommend it no matter how much money you think you can save. The different types of Google penalty that can be imposed could mean that you never really even find out if you are penalised or not, you simply will never see results in the Google search engine for your website.

I've had SEO before & it didn't work for me, why should I try Graham SEO?

We’ve heard this one a lot and the simple answer is that your previous SEO is probably rubbish at SEO. Put us to the test, we’ll make an assessment of your website and tell you exactly what has been going on and what we can do to fix it for you and get you great results.

Yes we provide detailed monthly reports which explain exactly where the visitors to your website are coming from and how they are reaching you. We show you how SEO is performing and what we’ve done to get those results. We also explain what will happen next along with any related SEO news that is pertinent for your campaign or website. We create our reports using Google Data Studio combined with Pro Rank Tracker and all of the data is fed directly and by Google themselves.

We want to go with a northern company because we think you'll be cheaper than a company in the south, is this right?

Possibly, our prices reflect what we can achieve and we don’t have huge overheads to fulfil. Our customers are happy with our prices, we don’t set our prices in relation to your geographical location unless it means your niche is more competitive.

SEO WARRINGTON

Expert at Improving Your Google Rankings, Lead Generation, Website Traffic Growth & Increasing Brand Visibility.

Graham McCormack SEO Expert and SEO Consultant UK

Hi, welcome to my site. My name is Graham McCormack and I am an SEO Consultant providing Warrington SEO services to companies who need an SEO specialist on their side. You have a lot of choices who you entrust with your SEO investment, only the results matter.

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Partner With An SEO Warrington Expert & Grow Your Business

Scaling and growing a business needs the help of outside experts if you want to do it right.

Getting the right type of support is critical to the success of your business.

If you’re looking around for an SEO Warrington provider it can be difficult to know who to pick, would you go with the cheapest? Would you go with the one with the biggest office? Would you go with the one with the biggest team? The best fluffy sales pitch?

Googling “SEO Warrington” just shows you the plethero of SEO providers in Warrington and beyond that you can pick from. How do you choose? Would you go with the one with the biggest office? Maybe, the cheapest one?

Perhaps you should go with the one that shows you their latest results and deals with you on a personable level, one that you can trust and talk to and keep a grasp on where your money goes each month and what comes back again. If you want this type of service, then please get in touch.

My team and I are on YOUR side

I have more than 10 years industry experience and more great results than you can shake a stick at (where does that expression come from??)

I specialise in SEO, it’s my hobby as well as my job and I feel incredibly lucky to be able to this.

I’m also ex-forces too (RAF), I left in 2006 after 7 years and having learned so much about life and how to treat people. I pride myself on my work ethic and integrity not to mention my dogged determination to get things done and do them right every time.

I will do everything in my power to ensure your business brand grows organically online.

Testimonials

Great to do business with and really only cares about doing a good job for his clients. Very driven, motivated and reasonably priced. Friendly guy too.

Garry Maclaren, Digital Marketer

Graham has delivered exceptional results for us at Good Comms and his technical knowledge of SEO is second to none. An outstanding service.

Andy Johns, Good Comms - Creative Marketing & Design Agency in Chester

Thank you once again for all your hard work and efforts on our behalf. Graham SEO taught me so much about SEO it’s just unreal.

Rakesh Kumar Morar, MDM Digital

Graham is incredibly knowledgeable about SEO and I wouldn’t trust anyone else! If you want real SEO results then you’re in the right place.

Host So Simple, Host So Simple

Graham SEO has delivered such a great result that it doubled the number of inquires for my business within three months. Highly recommend Graham’s services.

Julia Bennison, Cheshire Marketing Services

Graham is an amazing SEO and there is no doubt that he’s one of the best SEO’s in the UK. If you look for an expert to push your rankings higher in Google go to Graham SEO.

Oskar Nowik, Oskar SEO

We’re very happy to be associated with Graham SEO and saw a great uplift very early on in our main keyword ‘driving lessons Chester’ – highly recommended service!

Graham Quail, Quails School of Motoring

A very honest & trusted service. The effort put into our website and attention to detail was so good we asked about 2 other sites we own too.

John, Collect My Clothes

We’ve been with Graham SEO for a number of years now and are happy with our results. Recommended.

Chris Holmes, Zut Media

We had been with two other well known SEO providers before turning to Graham SEO – seriously, give this guy a go!

Louis Wilson, Villa Romana

5 Stars

Kevin Rigg, Pure Conservatories, Wirral

I went with Graham because he ranks #1 in so many locations I thought to myself “why would I want to go with anyone who does SEO who ranks lower” and I was right – Graham is AMAZING at what he does and my company can’t thank him and his team enough. 100% recommended.

Roy Medlam, InsideOut Cleaners Wirral

We were on the verge of re-signing with our existing SEO company, we decided to get additional quotes and we are so glad we did. Graham SEO are streets ahead of the competition when it comes to understanding how SEO works and getting results from it.

Paul Quinn, Hattons Law - Solicitors St Helens

I have worked with Graham SEO now on multiple projects because he get’s results. I used to go with big agencies but found a much better service by working with a person dedicated to a small group of clients who can give me the attention my business requires. I stand by that decision all these later and highly recommend Graham SEO to everybody.

Dave Foster, Evo Nutrition (Goli Gummies)

Very happy with the service from Graham SEO, much better service than previous agencies I have been with.

Dave Power, Dirtbusters Oven Cleaners Wirral

Organic Search Engine Optimisation Warrington (Not Paid Clicks)

Unlike Google Ads SEO results are “organic” which means you don’t pay per click.

Organic search results are different to the adverts you see at the top of Google. More people click on organic results too.

One of the main things that organic SEO has as a benefit over PPC is that when its done right your business can appear for hundreds or thousands of different search terms, if you tried to do this with PPC (pay per click) you would quickly burn your budget away.

PPC tends to tackle direct commercial intent keywords but did you know that over 85% of people don’t even type these in without first carrying out some online research? This means that if you decide to target those other 85% of people you could potentially keep them on your website and steer them toward your service and product pages before they even type in those expensive keywords and you have to compete with PPC.

SEO Vs PPC

Both SEO and PPC have their place.

PPC is great for getting quick wins and leads for your business, they are instantaneous and can be switched off just as quickly. The problem is if you are trying to grow a brand or scale a business it can quickly become very costly.

With SEO you can appear in the search results pretty much everytime your target customers type something into Google, especially when they are still researching your industry and they don’t yet know you exist.

85% of people doing research and only 15% of people are ready to buy, so SEO allows you to produce content and spread the word about how good your business is so instead of trying to land 15% of people and pay for them, you can educate and win over the hearts and minds of 85% of your target customers instead therefore turning potential customers into loyal fans of your brand.

SEO Warrington With A Global Reach

We’ve been working with clients worldwide since 2010 of all sizes.

I’ve worked with clients large and small worldwide.

I particularly enjoy working on big projects and eCommerce stores.

There is no size project too big for me and I love getting results for my clients.

In fact, most of the new clients come from referrals and I very rarely lose a client. The downside to this is I have limited slots available.

SEO Marketing for Warrington

I have a small team to help me with admin support and writing but I carry out the work myself, especially the technical SEO (which I love).

I welcome enquiries from all Warrington based businesses regardless of size and market sector.

Our aim is to grow the amount of leads flowing into your business and increase your brand visibility and in the 10 years we’ve operated we’ve become quite good at this to say the least.

Click Here For A Whole Load More FAQ’s

Where are you based?

I am an SEO Consultant based in Wirral in the North West sat between Chester and Liverpool.

For some of my target locations near you (we are not restricted to any particular location) see the following pages: