I went with Graham because he ranks #1 in so many locations I thought to myself “why would I want to go with anyone who does SEO who ranks lower” and I was right – Graham is AMAZING at what he does and my company can’t thank him and his team enough. 100% recommended.
We were on the verge of re-signing with our existing SEO company, we decided to get additional quotes and we are so glad we did. Graham SEO are streets ahead of the competition when it comes to understanding how SEO works and getting results from it.
I have worked with Graham SEO now on multiple projects because he get’s results. I used to go with big agencies but found a much better service by working with a person dedicated to a small group of clients who can give me the attention my business requires. I stand by that decision all these later and highly recommend Graham SEO to everybody.
Unlike Google Ads SEO results are “organic” which means you don’t pay per click.
Organic SEO is no longer restricted to ranking a website for single keywords and is topical. This is because 85% of people looking for your business don’t yet know you exist and may be a far way off from typing in that keyword in the 15%.
The way Google and other search engines work these days is to personalise results, so if you can attract the 85% of people not yet ready to buy to your website you can influence them when they are ready to buy.
SEO Vs PPC
Organic SEO allows you to rank for hundreds or even thousands of search terms (known as keywords). If you tried to do this using Google Ads you will quickly burn through a large amount of money.
With PPC the results are instant but you pay per click as the name implies. SEO takes longer but the results tend to stay in place, the clicks are free and a good SEO campaign will keep growing your brand visibility and the amount of keywords your website appears for when people search.
SEO Chester With A Global Reach
We’ve been working with clients worldwide since 2010 of all sizes.
There really is no limit to what we can handle when it comes to SEO so please don’t be put off if you think your business is too big for us.
We are a company who get get results for clients no matter your size or client focus.
Our aim is to get you better organic SEO results, improve the leads and brand visibility within Google and other search engines.
SEO Marketing for Chester
We can work with your business if your focus is local, national or international and it doesn’t matter if you are an ECommerce store or local builder.
Our aim is to grow the amount of leads flowing into your business and increase your brand visibility and in the 10 years we’ve operated we’ve become quite good at this to say the least.
Still not sure which SEO service will suit your business?
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Many people think of Google when they think of SEO (which stands for Search Engine Optimisation, sometimes you will see the American spelling of Optimisation as Optimization with ‘z’). Google is a ‘search engine’ which allows for people to search for the answers to questions, services, products and other things of interest. Of course, Google is not the only search engine. You can think of anything that has the ability for you to search which is backed up by an algorithm to show you a set of results as a search engine.
YouTube is a search engine, Amazon is a search engine too but most people think of Google when they think of a search engine.
SEO allows people to find you in a search engine when they are looking for something but more importantly it allows you to appear higher in the search results than your competitors.
There are lots of ways that you can optimise for search and it really depends upon the type of business you have and who your target market is, that’s why at Graham SEO we use different tactics depending upon your goals.
Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search.
However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing.
Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this.
It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts.
Google uses a “search bot” which is software which crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’.
Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.
No, that’s why Graham SEO offer different types of SEO services. You may be a local business trying to target a local audience or a nationally focused business with a wider spread of target customer.
The age and history of your domain name counts too, this can go in your favour or against you when you are doing SEO.
We think of clients as either in phase 1,2 or 3. Phase 1 is a brand new start up business with no history or presence on the internet.
Phase 2 is a client that has been around for a while but does not have a huge amount of visibility on the internet but does have a strong brand in the offline world and get’s searched for by it’s brand name online.
Phase 3 means you are already performing well in search and have a lot of opportunities known as low hanging fruity to capitalise upon when you start doing SEO.
We take a bespoke, individual approach to your website and tailor the strategy according to these basic factors.
We look at your competitors too, just to see if they’re doing anything that you can be inspired by but then do it even better.
Our final phase is to grow your business using content marketing and the creation of further content assets. We have a team of writers and content creators here at Graham SEO or we can work directly with your writers in house.
We measure our performance using Key Performance Indicators (KPI’s) and here at Graham SEO our top KPI’s are:
Leads for your business
Traffic growth to your website
Rankings in search engines
In that order.
Yes you should see a Return On Investment for your SEO spend but it depends on the history of your domain and where your target market is but our results are proof that we can do what we say we can.
Graham SEO is lead by a very experienced SEO Consultant, Graham McCormack.
Graham is the project lead on every single project we undertake.
We are a small close knit team of writers, content creators, link builders, technical SEO’s and client management personnel.
Yes, you have a lot of choice but only the results matter and we’ve been getting results for over 10 years for our clients. The vast majority of our clients now come from word of mouth recommendations and it is very rare that clients cancel with us.
If you are still unsure who you should work with then put us to the test. If you have an existing SEO provider we’ll be more than happy to give you an appraisal of their work and show you exactly where your business is up to (using real provable data) and where you COULD be if you work with Graham and the team.
We don’t do them in house because we’re a specialist SEO team but we do work with many web designers and can certainly help you get a site done. The main difference is that we’ll work shoulder to shoulder with them to ensure that you hit the ground running with SEO once it is complete.
We can also help with website management too, in fact we can help with anything digital – we can be your one stop digital shop, just ask any of our existing clients and you may be surprised at the lengths that we’ve gone to help them with their technology needs.
Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional.
Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level.
Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else.
If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.
Our SEO services start at £350 per month but each price is different dependant upon where your website is up to in terms of your current level of SEO and how big your target market is.
Our campaigns are bespoke and our aim is to give you a Return On Investment so we can discuss your budget with you and set a fair figure which is affordable and designed to ensure you get your money back with profit on top.
We are not expensive, our goal is to make you money but if you buy cheap you get cheap and may end up getting a Google penalty. We’ve heard it all over the years, and the section below this is full of some of those sayings with our advisory answers.
Our campaigns are bespoke to you. SEO packages don’t work.
Don’t be fooled by their simplicity you could be doing the wrong thing at the wrong time and wind up in a tricky situation very difficult to recover from with Google.
You didn’t consider your current anchor text ratio
The links will likely be worthless for SEO
You may be penalised by Google
Link building is an art and buying link packages is an invite for trouble, we don’t recommend it no matter how much money you think you can save. The different types of Google penalty that can be imposed could mean that you never really even find out if you are penalised or not, you simply will never see results in the Google search engine for your website.
We’ve heard this one a lot and the simple answer is that your previous SEO is probably rubbish at SEO. Put us to the test, we’ll make an assessment of your website and tell you exactly what has been going on and what we can do to fix it for you and get you great results.
Yes we provide detailed monthly reports which explain exactly where the visitors to your website are coming from and how they are reaching you. We show you how SEO is performing and what we’ve done to get those results. We also explain what will happen next along with any related SEO news that is pertinent for your campaign or website.
We create our reports using Google Data Studio combined with Pro Rank Tracker and all of the data is fed directly and by Google themselves.
I’d like to continue on the theme of FAQ and advice for those looking for an SEO service in or around the Chester area.
Most people who contact me have at least had some experience of SEO before, albeit not always the best.
The thing is once you get to do SEO and you start to see results it can be really addictive, it gets in your blood. Sometimes people come to search engine optimisation because they are interested in making money online and others simply because they want to learn how to market their business on the Internet.
This isn’t too far away from where I started myself and all of these years later if I could give you one piece of advice it would be to let the experts handle it.
I would say that, after all I’m looking to gain more business, or at least that’s what you would think. But the truth is actually far more scary!
Google Under Pressure
Google really want their end users to have the best experience possible with them and this includes the answers that are presented whenever a user types something in.
But over the years as people started to realise that there were potentially a lot of people searching for the same keywords each month manipulation of the Google index soon became widespread.
This spawned into finding more and more creative ways of gaming the Google algorithm until Google themselves started to fight back. They started to update their algorithm with a mixture of big and small updates, sometimes informing people and others not.
This was to combat the people who were effectively trying to push their own crappy website to the top of Google and then who would find a way to monetize it.
This is against the Google guidelines and so once Google started fighting back. On the surface this worked but there were casualties everywhere, collateral damage in the form of innocent website owners who did nothing more than try to make it to the top of Google by promoting themselves or doing what they thought was the right thing.
The people from Chester and surrounding areas who get in touch with me wanting SEO services come to me with a wide range of backgrounds with regard to their previous SEO experience.
Sometimes people have some knowledge and have tried to do their own optimisation or link building and it has gone horribly wrong. More often than not I get approached to sort out issues created by cowboy SEO agencies or freelancers (and trust me there a lot!).
Of course there are always people who have never done their own digital marketing with a focus on Google rankings or traffic building and there are people who are absolutely adamant they do not want anything other than white hat content marketing.
If you are reading this page and you are thinking of getting in touch (please do) then let me take a minute of your time to answer some questions you may have. That way you and I should be able to have common ground without any misunderstandings.
Here are some questions I get asked and their answers as well as some statements I hear:
How do I rank in Google in 2020?
This isn’t a quick and simple answer but if I were forced to give one then it would be to pretty much don’t focus on Google and go about promoting your brand.
The first thing you need to do is to establish yourself and your brand as a trusted authority for your market. You can do this by taking part as your brand in communities and by publishing regular content to your own website and to the places you take part in.
Most companies have a Facebook page, a Twitter account, a Google Plus page etc. Google considers this to be fine, after all you have the right to be seen as a brand on these platforms because it is where your potential audience are.
But why stop there? Why not establish your brand on other social platforms too, especially ones that are relevant to your industry.
If you publish content here and you take part in your community, people may follow your profile link back to your platform homepage, see you have a lot of good content and pay attention to you.
If you attribute each piece of content back to the where you originally posted it then this gives people a chance to check your website out too. If you link out to your other social platforms then this also gives those people the opportunity to interact with your company further.
All of this generates traffic for your website and increases the chances that you will acquire natural backlinks to your site and to your social platforms.
Backlinks are important for ranking in Google and by publishing unique and useful content pieces to your website regularly and syndicating them you will also be building links back to your content while increasing the chances of earning new links too.
Here’s a short video from Google about backlinks:
SEO is dead isn’t it? I am just a local business based in Chester so how do I know it will work for me?
SEO isn’t dead it’s just evolved. If SEO were dead would I be able to get results like this one?
People who say that SEO is dead simple do not understand it. The same goes for people who hate link building or who think SEO is spammy.
I have no time for these people and I’d rather they didn’t parade their opinions as if they were facts.
Search Engine Optimisation in 2020 is very much alive and working just fine – provided you know how it works and how to get results like the one above.
I am that person and with my team around me I can handle any project and any amount of clients with absolute ease.
There are lots of instances where people who through no fault of their own had their website hit by a Google penalty. Maybe Chester business owners who tried to do their own SEO fell foul to this too.
Google are often accused of helping people when they shouldn’t, usually ex-employees who set up a business once they left Google. There are plenty of stories of these ex-employees being hit by a penalty and then phoning their friends and ex-colleagues and simply having the penalty removed.
Google isn’t based in Chester so you can’t ring a local number and speak to your friend at Google nor can you call their HQ in Ireland and ask for a penalty to be removed.
Have you ever tried to get in touch with Google for support? It’s an absolute nightmare!
The thing is you probably didn’t deserve a penalty but you may have got one anyway.
This is because it is so easy to trip their sensitive algorithm that unless you really know what you are doing then you stand every chance of doing just that.
Ironically if you dont try to do the SEO for you website then either your site will never get the exposure it needs by being at the top of Google or crazily you will actually rise to top anyway after some time and probably wonder to yourself, “How the hell did that happen?”
There are great studies about this and the huge variety of ranking signals. But the truth is it can be summed up in just a few bullet points:
Good On Page SEO
Build Trust With Google
Become an Authority On a Topic
Promote Your Website
Yes that’s right wait.
It takes time to rank in Google these days and the age of a website is huge factor that affects all of the other points above it.
Think about it. If you bought your domain name in 2004, well you wouldn’t have left it dormant ever since then with no content on it would you?
You would have put a decent site together with lots of content and updates to it.
You would have made sure that you are in all of your industry discussion groups and online forums. You would be active perhaps in Facebook and Twitter and everything else that would come naturally to you and wanting to take a part in your career.
At times when you are taking part in these groups it would make sense to mention your website, you don’t need to link to it but you may entice people to search for you in Google or visit your website directly.
If you keep doing all of this over time then you will build an aged authority website that has brand mentions throughout your industry web properties. Your content may have been shared socially and linked to from other websites etc.
This is all organic, it’s natural, it’s what Google loves!
So you have a website with age, lots of content, being talked about in relevant circles etc etc etc
This really does tick all of the boxes with the Google algorithm. You have age, authority & trust.
There’s only one problem with it though – if you are a local plumber in Chester for example – what if you’re no good as a plumber? What if you are an Ecommerce store selling goods which are not as good as the website that is on page 2? What if you are #1 for SEO and you don’t have any skills beyond content marketing or social media marketing?
It’s a contradiction because Google wants to give it’s end users the best return for a search enquiry but the problem is we are still dealing with a computer algorithm. If you sell stairlifts in Chester or offer plastering to local people and are stuck on page 2 of Google and you know your game and would love to get more customers then this is where I can help you.
All of the factors that the computer algorithm would take as ranking factors can be overcome by counter balancing them with other signals.
They can be hard to beat but not impossible. If I could analyse your site then I could explain why and if I then compared these sites to yours then I’m 100% certain then I can find a way to bridge the gap between the 2 sites and rank you above them.
Again, this comes down to the fact that as awesome as Google is we are still dealing with a flawed algorithm.
The worst thing is that your wonderful site with it’s age, trust and authority (even if you never did SEO in your life) could still get hit by a Google penalty.
I will shortly be writing a blog post about this and why it happens, more importantly I will be talking about how you can recover from it too.
But the short version is that Google is so sensitive that the slightest over optimisation or under optimisation or wrong anchor text or acquisition of links too quickly can mean that your website plummets to the darkest depths of page 2 and sits there in it’s prison cell for ever (or at least until you can figure out what’s wrong with it).
It’s harsh, it’s unfair, but at the same time it’s amazing, has changed our world, you probably love it and hate it, it’s Google and they are going nowhere fast.
It’s complicated and I can help. People of Chester, don’t stare at your screens for hours at an end trying to fix your website and wondering why you cannot get past page 2. You are already looking in the wrong place! The answers don’t lie in what you are doing with your website, it’s what you are not doing or over doing or under doing.
If you want to get more visitors by being at the top of Google then get in touch with me.
Still not sure which SEO service will suit your business?
Click The Button Which Best Describes You To Find Out More.