SEO CHESTER

What is SEO and how does it help my Chester based business?

Many people think of Google when they think of SEO (which stands for Search Engine Optimisation, sometimes you will see the American spelling of Optimisation as Optimization with ‘z’). Google is a ‘search engine’ that allows for people to search for the answers to questions, services, products and other things of interest. Of course, Google is not the only search engine.

Anything that has the ability for you to search which is backed up by an algorithm to show you a set of results is a search engine. YouTube is a search engine, Amazon is a search engine too but most people think of Google when they think of a search engine.

SEO allows people to find you in a search engine when they are looking for something but more importantly, it will enable you to appear higher in the search result than your competitors thereby giving your content or product more visibility. More visibility will naturally lead to more clicks through to your website and that means more opportunities for you to make a sale or get whatever outcome you are aiming for from appearing in that particular search result.

There are many factors which contribute to how high you appear in the search result such as the relevance of your page title, the amount of traffic your website gets, how many other websites link back to yours (called backlinks), social media signals and a number more.

You can influence most of these factors yourself with a bit of work but some, like backlinks, are harder to come by. Generally speaking, the higher you appear in the search result, the more traffic you will get which means more potential customers or whatever else it is you are aiming for by appearing in that particular search result.

SEO can be used for any kind of business whether you have a physical product or service to sell or whether you are an online-only business and everything in between. If people are searching for what you offer then SEO can help get your business in front of them and increase traffic to your website or online store.

How does Google work?

Google wants to give its users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search.

However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing. Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this. It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts.

Google relies on a “search bot” to crawl websites in search of new content, which is then incorporated into its index. When someone types an inquiry into the search engine, it compares this against its index and displays the most pertinent results. Moreover, it considers other elements such as how many sites link back to that piece of material (referred to as backlinks), along with several further aspects before positioning a website in their search outcomes.

When you type a query into Google, the search engine uses an algorithm to scour the internet for relevant results. However, Google doesn’t just rely on the current state of the web – it also has a cache of websites that it has previously crawled. This cache is stored on Google’s servers and can be accessed when you perform a search.

The advantages of this is that it can provide you with results even when the original website is no longer available. Think of a time when a webpage has been taken down or isn’t working correctly – Google’s cached version could be your way to access needed information! While the cache may not always reflect recent changes, it sure beats missing out on precious data completely.

Will my SEO campaign be a one size fits all approach?

In short, no, absolutely not. SEO is a complex and ever-changing field, which can make it difficult to know where to start when trying to improve your website’s ranking.

That’s why we take a bespoke, individual approach to each and every one of our clients’ websites.

We tailor our SEO strategy specifically to your business, taking into account your goals, your target market and your budget.

We have our own team of professional writers and content creators.

But if you prefer, we can also work directly with your in-house writers. Whichever option you choose, you can rest assured that we’ll do whatever it takes to help you achieve your desired results.

Will we see a benefit from SEO for our Chester business?

As a business, it’s important to set goals and measure your progress towards them. This is where Key Performance Indicators (KPI’s) come in. KPI’s are a way of quantifying your progress and determining whether or not you’re on track to reach your goals.

Our top three KPI’s are leads for your business, traffic growth to your website, and rankings in search engines. We believe that if we can achieve these things for our clients, they will see a return on their investment in our services.

We’re proud to say that we have a proven track record of delivering results for our clients. If you’re looking for an SEO company that can help you achieve your goals, contact us today. We’ll be happy to show you what we can do.

There’s lots of SEO agencies in Chester, why Graham SEO?

The first thing to know is Graham SEO is not a one man band. Graham SEO is a limited incorporated business that is VAT registered and been around since 2014.

We are a small, close-knit team of writers, content creators, link builders, technical SEOs, and client management personnel.

We’ve been getting results for our clients for over 10 years, and the vast majority of our clients now come from word-of-mouth recommendations. If you are still unsure who you should work with, put us to the test.

The team is led by a very experienced SEO consultant (Graham McCormack) who is also the owner of the company.

All of this adds up to one thing…what you’ll get for your investment.

This SEO Chester page doesn’t show you meaningless case studies, instead we have chosen to show you real world results that are irrefutable. 

We don’t use shady tactics or questionable backlink practises. 

We’ll be more than happy to give you an appraisal of your existing SEO provider’s work and show you exactly where your business is up to (using real, provable data) and where you could be if you chose us as your partners.

In addition, we also offer website management services–in fact, anything digital. We are dedicated to helping our clients with any technology needs they may have–just ask any of our existing customers. They’ll be surprised at all the ways we’ve helped them out!

We want the relationship to work just as much as you do. Simple. 

How much does SEO cost?

Our campaigns are designed to deliver a healthy return on investment, so you can be confident that you’re getting your money’s worth.

Depending on your current level of SEO and your target market size, our services start at just £500+vat per month for local SEO with nationally focused campaign starting at £1250+vat per month. 

I’ve seen cheaper SEO services – why?

Cheap SEO services are often very appealing to business owners. 

I’ve literally had people laugh at my quotes saying things like “I can go get a fiverr gig for £30 why would I pay you monthly!”

In short, you get what you pay for. 

The person selling you those links are likely using shady tactics and have no concern about your business whatsoever. 

They are public links that Google knows about and they will shut you down faster than you can say “oops”. 

I’ve even had the owner of a digital marketing agency once tell me that Google don’t penalise legitimate businesses, until I showed him some ahrefs graphs of the BBC and CNET being hit by Google updates and losing millions of viewers in a single day. 

If cheap SEO was a good thing, there is no way I’d still be here doing SEO after all of this time. 

It isn’t as simple as people think. 

Google with all of their knowledge and might, have a dedicated team to combating people who do SEO and their algorithm is so sensitive its difficult even for seasoned veterans not to take a hit from time to time. 

A wrong anchor text here, link velocity building too fast there and before you know it you are just another business that got shut down by Google’s machine. 

How is SEO different to PPC?

People often get confused as to the difference between PPC and SEO, so here’s a quick breakdown:

When you pay Google to appear at the top of the search results, you pay each time somebody clicks on your ad. 

Most people know these are adverts and so more people click the “organic” results below those ads. 

If you do a Google ads campaign you have to tell Google exactly which “keywords” you want to appear for and which ones you don’t. 

If you were to do this using the same amount of keywords that an organic result can appear for (remember, these get more clicks from users too), then you would burn through a lot of money very quickly. 

Organic results are more akin the broad match keywords in Google Ads as they appear for not just the primary focus keyword but also the secondary keywords, which are made up of the many ways a phrase can be constructed. 

Most Google searches are unique, it’s the 80/20 rule at play where the primary keyword actually only makes up the 20% of all searches, the 80% you cannot really guess at too much. 

Google Ads is instantaneous and can be switched on and off to suit your budget but organic SEO results take more time. 

If I sign up for SEO, what happens next?

1. I will make a technical assessment of your website and set about fixing all of the errors that will affect your SEO.

2. I will ensure that your website is backed up and configured correctly in Google Analytics, Google Search Console, if required Inspectlet and other tracking software. I will make sure that the appropriate events are being tracked as goals and that I am recording your Google rankings ready for your monthly report.

3. I will then make an assessment for the opportunities for quick wins on your website and set about creating these to ensure success.

4. I will then assess your competitors and create a strategy based on their weaknesses.

5. I will look for opportunities for growth beyond what you or your competitors are doing and continue to track, amplify and improve your website and the new content that may have been produced each and every month.

Does that sound like a good plan? 

Remember, I don’t tie you into a contract, and compared to agencies my fees are lower, you deal with me directly and I’m an SEO specialist who has only one aim – to help grow your bottom line with organic website traffic growth.

I am based in Wirral but I can work with you no matter in the world you are but if you are based in Chester I can certainly help.

» Can you offer any other business marketing advice?

SEO should only be a part of your overall marketing mix. Chester has a lot of opportunities for you company to reach out for B2B opportunities.

Websites such as:

https://chesterbid.co.uk/

https://www.chesterstandard.co.uk/news/business/

and others such as the Government website for advice on business services e.g.

https://www.cheshirewestandchester.gov.uk/business/trading-standards/information-for-business

These are a good place to start but never underestimate the power of places such as Linkedin and local business promotions. Think like your customer, where are they? What do they read and why? What are their pain points and how can your company solve them?

If you’re a business owner in Chester, you know that competition is fierce. In order to stand out from the crowd, you need to make sure you’re employing a diverse range of marketing strategies. Simply put, a one-size-fits-all approach just won’t cut it. You need to be able to reach your target audience where they are, with the right message, at the right time.

Establishing an effective internet presence is a must in today’s digital world. It starts with having your website visible to search engines and increasing visibility through active social media accounts, but that’s just the beginning!

There are many more steps needed to make sure you have full online optimisation.

To fully maximize your message’s reach, consider blending traditional and modern marketing techniques. Use tried-and-true tactics such as print media or television commercials for the most effective advertising of your product/service; but also don’t overlook the immense potential that word-of-mouth offers from existing clients – nothing functions better than satisfied customers vouching for a quality experience!

Ultimately, the key to a successful marketing endeavor lies in utilizing an array of techniques and channels. Through this approach, you’re able to target more individuals with the appropriate message at precisely the right moment. And that’s how you can outshine your competition in today’s market!