SEO Chester

Welcome to Graham SEO for Chester.
We are a boutique SEO agency led by professional SEO consultant, Graham McCormack.
Together we provide expert SEO services to website owners in & around Chester.
We work with clients and agencies alike.

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Graham McCormack - SEO Expert

Expert SEO Chester Company

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Search Marketing for Chester

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How Does Google Work? Let's See What Google Themselves Say...

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SEO Chester FAQ's

What is SEO and how does it help my Chester based business?

Many people think of Google when they think of SEO (which stands for Search Engine Optimisation, sometimes you will see the American spelling of Optimisation as Optimization with ‘z’). Google is a ‘search engine’ that allows for people to search for the answers to questions, services, products and other things of interest. Of course, Google is not the only search engine.

Anything that has the ability for you to search which is backed up by an algorithm to show you a set of results is a search engine. YouTube is a search engine, Amazon is a search engine too but most people think of Google when they think of a search engine.
SEO allows people to find you in a search engine when they are looking for something but more importantly, it will enable you to appear higher in the search result than your competitors thereby giving your content or product more visibility. More visibility will naturally lead to more clicks through to your website and that means more opportunities for you to make a sale or get whatever outcome you are aiming for from appearing in that particular search result.

There are many factors which contribute to how high you appear in the search result such as the relevance of your page title, the amount of traffic your website gets, how many other websites link back to yours (called backlinks), social media signals and a number more.

You can influence most of these factors yourself with a bit of work but some, like backlinks, are harder to come by. Generally speaking, the higher you appear in the search result, the more traffic you will get which means more potential customers or whatever else it is you are aiming for by appearing in that particular search result.

SEO can be used for any kind of business whether you have a physical product or service to sell or whether you are an online-only business and everything in between. If people are searching for what you offer then SEO can help get your business in front of them and increase traffic to your website or online store.

How does Google work?

Google wants to give its users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search.

However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing. Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this. It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts.

Google uses a “search bot” which crawls websites looking for new content which it then adds to its index. When someone types a query into Google, it compares this against its index and shows the most relevant results. Importantly, it also looks at things like how many other websites link to that piece of content (known as backlinks) as well as various other factors before ranking a website in its search results.

That’s why SEO providers focus on building backlinks as well as creating great content – because they know that this is what Google wants to see. Whilst there are other search engines out there, none have the dominance of Google so this is where most people focus their attention when optimising their website for search.

Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’.

When you type a query into Google, the search engine uses an algorithm to scour the internet for relevant results. However, Google doesn’t just rely on the current state of the web – it also has a cache of websites that it has previously crawled. This cache is stored on Google’s servers and can be accessed when you perform a search.

The benefit of this is that it can provide you with results even if the original website is no longer available. For example, if a website has been taken down or is experiencing technical difficulties, you may still be able to find its cached version through Google. While the cache isn’t always up-to-date, it can be a useful way to access information that would otherwise be lost.

Will my SEO Chester campaign be a one size fits all approach?

In short, no, absolutely not. SEO is a complex and ever-changing field, which can make it difficult to know where to start when trying to improve your website’s ranking. However, understanding the basics of SEO is essential if you want your site to be successful. One of the most important factors in SEO is the age and history of your domain name.

If you have a brand new website, it’s likely that you’ll need to put in more work to get noticed by potential customers. However, if you have an established website with a strong offline presence, you may already be well-positioned to capitalize on potential customers who are searching for your brand online.

At Graham SEO, we offer different types of SEO services based on where our clients are in their journey to better visibility online. Whether you’re just starting out or you’re already performing well in search, we can help you take your business to the next level.

At Graham SEO, we understand that every business is unique. That’s why we take a bespoke, individual approach to each and every one of our clients’ websites.

We tailor our SEO strategy specifically to your business, taking into account your goals, your target market and your budget. And of course, we also keep a close eye on your competitors. Just to see if there’s anything they’re doing that we can learn from and improve upon.

Once we have a solid understanding of your business and your objectives, we move on to the next phase: growing your business through content marketing and the creation of additional content assets. Here at Graham SEO, we have our own team of professional writers and content creators.

But if you prefer, we can also work directly with your in-house writers. Whichever option you choose, you can rest assured that we’ll do whatever it takes to help you achieve your desired results.

Contact us today to learn more about how we can help you improve your website’s ranking and reach your target customers.

Will we see a benefit from SEO for our Chester business?

As a business, it’s important to set goals and measure your progress towards them. This is where Key Performance Indicators (KPI’s) come in. KPI’s are a way of quantifying your progress and determining whether or not you’re on track to reach your goals.

Here at Graham SEO, our top three KPI’s are leads for your business, traffic growth to your website, and rankings in search engines. We believe that if we can achieve these things for our clients, they will see a return on their investment in our services.

We’re proud to say that we have a proven track record of delivering results for our clients. If you’re looking for an SEO company that can help you achieve your goals, contact us today. We’ll be happy to show you what we can do.

There’s lots of SEO agencies in Chester, why Graham SEO?

Choosing an SEO provider can feel like a daunting task. There are so many options available, and it can be hard to know who to trust. However, when you work with Graham SEO, you can be confident that you’re in good hands. Graham McCormack is a highly experienced SEO consultant, and he is the project lead on every single project we undertake.

We are a small, close-knit team of writers, content creators, link builders, technical SEOs, and client management personnel. We’ve been getting results for our clients for over 10 years, and the vast majority of our clients now come from word-of-mouth recommendations. If you are still unsure who you should work with, put us to the test.

We’ll be more than happy to give you an appraisal of your existing SEO provider’s work and show you exactly where your business is up to (using real, provable data) and where you could be if you chose us as your partners.

At our company, we specialize in SEO and work with many web design professionals. Once your site is complete, we will help you get started with running effective SEO so that you can hit the ground running.

In addition, we also offer website management services–in fact, anything digital. We are dedicated to helping our clients with any technology needs they may have–just ask any of our existing customers. They’ll be surprised at all the ways we’ve helped them out!

As a business owner, you know that having a website is essential to reach new customers and grow your business. But what you may not know is that your website needs to be designed with search engine optimization (SEO) in mind if you want to achieve high rankings in Google and other search engines.

That’s where our SEO company comes in. We specialise in SEO and work closely with web designers to ensure that your site is built with SEO best practices in mind. Not only that, but we can also help with website management after your site is up and running.

So if you’re looking for a one-stop shop for all things digital, look no further than Graham SEO. We’re here to help you grow your business and reach new customers online.

Can I do my own SEO?

As the world of business has become increasingly digital, so too has the field of marketing. One of the most important aspects of digital marketing is search engine optimisation or SEO. Simply put, SEO is the process of increasing a website’s visibility on search engine results pages. In a competitive market, good SEO can be the difference between success and failure.

While there are many guides and tutorials available online, the fact remains that SEO is a complex and ever-changing field. As such, it is often best left to professionals. However, if you are determined to do your own SEO, there are a few things you should keep in mind. First and foremost, good SEO is not cookie-cutter.

There is no one-size-fits-all approach that will guarantee results. Every website is different, and so too must every SEO strategy be. Secondly, while following a set of instructions can certainly help, it is no substitute for experience. If you are up against a seasoned SEO professional, it is unlikely that you will be able to compete.

Finally, remember that even if you are able to get some results on your own, it is unlikely that you will be able to maintain them over the long term. The world of SEO is always changing, and so too must your approach. As such, it is often best to leave SEO to the professionals.

How much does SEO cost for Chester?

If you’re looking for top-notch SEO services, look no further than our team of experts. We’ll work with you to develop a custom campaign that’s tailored to your unique needs and budget.

Our campaigns are designed to deliver a healthy return on investment, so you can be confident that you’re getting your money’s worth. Depending on your current level of SEO and your target market size, our services start at just £500+vat per month for local SEO with nationally focused campaign starting at £1250+vat per month. Contact us today to learn more about how we can help you take your business to the next level.

I’ve seen cheaper SEO services in Chester than you – why?

Over the years, we’ve heard a lot of sayings about SEO campaigns and their costs.

“You get what you pay for” is a popular one, and it’s definitely true when it comes to SEO.

Cheap campaigns might seem appealing at first, but they often come with a lot of risks. Google is constantly changing its algorithms, and if you’re not up-to-date on the latest changes, you could wind up getting penalized.

This can be a death sentence for your website, as it can be very difficult to recover from a Google penalty. That’s why we believe that it’s important to invest in a quality SEO campaign that will actually make you money. Our campaigns are bespoke and tailored to your specific needs, so you can rest assured knowing that you’re getting the best possible results.

Our office is in Heswall on the Wirral in the North West sat between Chester and Liverpool.

For some of my target locations near you (we are not restricted to any particular location) see the following pages:

SEO Wirral

SEO Liverpool

SEO Chester

SEO Warrington

SEO Runcorn

SEO Southport

SEO St Helens

How is SEO different than PPC?

People often get confused as to the difference between PPC and SEO, so here’s a quick breakdown:

Unlike Google Ads SEO results are “organic” which means you don’t pay per click.

Organic SEO is no longer restricted to ranking a website for single keywords and is topical. This is because 85% people looking for your business don’t yet know you exist and may be a far way off from typing in that keyword in the 15%.

The way Google and other search engines work these days is to personalise results, so if you can attract 85% of people not yet ready to buy to your website you can influence them when they are ready to buy.

Organic SEO allows you to rank for hundreds or even thousands of search terms (known as keywords). If you tried to do this using Google Ads you will quickly burn through a large amount of money.

With PPC the results are instant but you pay per click as the name implies. SEO takes longer but the results tend to stay in place, the clicks are free and a good SEO campaign will keep growing your brand visibility and the amount of keywords your website appears for when people search.

If I sign up for SEO, what happens next?

1. I will make a technical assessment of your website and set about fixing all of the errors that will affect your SEO.

2. I will ensure that your website is backed up and configured correctly in Google Analytics, Google Search Console, if required Inspectlet and other tracking software. I will make sure that the appropriate events are being tracked as goals and that I am recording your Google rankings ready for your monthly report.

3. I will then make an assessment for the opportunities for quick wins on your website and set about creating these to ensure success.

4. I will then assess your competitors and create a strategy based on their weaknesses.

5. I will look for opportunities for growth beyond what you or your competitors are doing and continue to track, amplify and improve your website and the new content that may have been produced each and every month.

Does that sound like a good plan? 

Remember, I don’t tie you into a contract, and compared to agencies my fees are lower, you deal with me directly and I’m an SEO specialist who has only one aim – to help grow your bottom line with organic website traffic growth.

I am based in Wirral but I can work with you no matter in the world you are but if you are based in Chester  I can certainly help.

SEO should only be a part of your overall marketing mix. Chester has a lot of opportunities for you company to reach out for B2B opportunities.

Websites such as:

and others such as the Government website for advice on business services e.g.

These are a good place to start but never underestimate the power of places such as Linkedin and local business promotions. Think like your customer, where are they? What do they read and why? What are their pain points and how can your company solve them?

If you’re a business owner in Chester, you know that competition is fierce. In order to stand out from the crowd, you need to make sure you’re employing a diverse range of marketing strategies. Simply put, a one-size-fits-all approach just won’t cut it. You need to be able to reach your target audience where they are, with the right message, at the right time.

So, what does that look like in practical terms? It means having a robust online presence, for starters. That means making sure your website is optimised for search engines and that you have a strong social media game. But it doesn’t stop there.

You also need to make sure you’re taking advantage of traditional marketing channels like print and television. And, of course, word-of-mouth remains one of the most powerful marketing tools at your disposal.

The bottom line is this: a successful marketing campaign employs a variety of tactics and channels. By doing so, you’re able to reach more people, with the right message, at the right time. And that’s how you win in today’s competitive marketplace.


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Graham | SEO


I’ll spend time investigating your website and then show you, together, how we’re going to grow your business using free organic search traffic from Google.