SEO Chester


SEO stands for Search Engine Optimisation.

In plain English when your customers search for something related to your product or service you attract them to your website.

It is different to Google Adwords because you don’t need to pay for clicks.

SEO results have been proven to get a higher Click Through Rate (CTR) than Adwords.

A good SEO service will not limit the keywords you target & instead will focus upon growing your customer traffic & Return On Investment (ROI).

There is NO offficial SEO qualification that you can get, only Adwords. An SEO qualification does not exist, the only proof of skill are results and longevity in the industry – I’ve done SEO for many years and currently rank at the top for Liverpool, Wirral, Southport, Chester & have ranked other companies top for Wigan, Warrington, Cheshire & Manchester.

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Cheshire & Merseyside’s Highest Ranking & Most Trusted SEO For Over 10 Years

Graham SEO Chester

Graham McCormack

Let me tell you a secret…no matter what other SEO providers may tell you – your single keyword rankings are not that important in 2020 and keyword volume is pretty much wrong – I have the secret winning formula, see my evidence graphs.

My main Key Performance Indicator (KPI) is getting you more traffic and sales and I’m winning – do you want me on your side?

Ever since I was very young I’ve always loved taking things apart and figuring them out. I’m like this with SEO, it’s a puzzle that I love working on. I’m also really into business and I love the city of Chester. I live not too far from Chester so it makes sense that I target my services there. I love helping people too, I think this all makes for a great recipe to tie my skills into helping Chester based businesses grow to their full website potential.

I had an 18 year career in IT (7 of which were in the RAF ) before finding my calling in life – Search Engine Optimisation.


How Long Have You Been in SEO?

I remember the internet first emerging in 1994 (I was at Johns Moores University studying Electronic Engineering at the time), I was fascinated by it. Back then I started by building out my own websites, creating my own SEO campaigns and gaining years of experience before deciding to switch careers to client based SEO in 2010. I haven’t looked back since.


How Much SEO Experience Have You Got?

I have been the director of two successful digital marketing agencies prior to deciding to offer my services as a specialist SEO consultant directly to clients. 

In terms of clients I’ve worked with small & big businesses all around the world from London plumbers, international airports, real estate agents in Canada & E-Commerce stores including window tinting in Chester. I’m more than happy to help Chester based businesses regardless of where their target market is to succeed with their own SEO


Great to do business with and really only cares about doing a good job for his clients. Very driven, motivated and reasonably priced. Friendly guy too.

Garry Maclaren, Digital Marketer

Graham has delivered exceptional results for us at Good Comms and his technical knowledge of SEO is second to none. An outstanding service.

Andy Johns, Good Comms - Creative Marketing & Design Agency in Chester

Thank you once again for all your hard work and efforts on our behalf. Graham SEO taught me so much about SEO it’s just unreal.

Rakesh Kumar Morar, MDM Digital

Graham is incredibly knowledgeable about SEO and I wouldn’t trust anyone else! If you want real SEO results then you’re in the right place.

Host So Simple, Host So Simple

Great company to work with and taught me so much about SEO! I enjoyed every minute of it and the results are just incredible!

Cory Beevers, Cory Digital

Graham SEO has delivered such a great result that it doubled the number of inquires for my business within three months. Highly recommend Graham’s services.

Julia Bennison, Cheshire Marketing Services

Graham is an amazing SEO and there is no doubt that he’s one of the best SEO’s in the UK. If you look for an expert to push your rankings higher in Google go to Graham SEO.

Oskar Nowik, Oskar SEO

We’re very happy to be associated with Graham SEO and saw a great uplift very ealry on in our main keyword ‘driving lessons Chester‘ – highly recommended service!

A very honest & trusted service. The effort put into our website and attention to detail was so good we asked about 2 other sites we own too.

John, Collect My Clothes

We’ve been with Graham SEO for a number of years now and are happy with our results. Recommended.

Chris Holmes, Zut Media

We had been with two other well known SEO providers before turning to Graham SEO – seriously, give this guy a go!

Louis Wilson, Villa Romana

5 Stars

I went with Graham because he ranks #1 in so many locations I thought to myself “why would I want to go with anyone who does SEO who ranks lower” and I was right – Graham is AMAZING at what he does and my company can’t thank him and his team enough. 100% recommended.

On Page Optimisation | Content Strategies | Link Building | Analytics | Problem Solving

More targeted website visitors = more leads

On Page Optimisation | Content Strategies | Link Building | Analytics | Problem Solving

More targeted website visitors = more leads

SEO Consultant in Chester image
  • Monthly “done for you” SEO – leave it to me, I’ll get the results

  • My tenacity, problem solving skills & years of experience can find out why you’re not ranking or getting traffic

  • My advice is free, it doesn’t matter if you’re a multinational or local flower seller, I’d love to help

  • Local, national & E-commerce SEO sites, Google penalty, no sales, no problem.

  • My integrity & approach-ability is everything to me. I treat others the way I’d like to be treated.

I’d like to continue on the theme of FAQ and advice for those looking for an SEO service in or around the Chester area.

Most people who contact me have at least had some experience of SEO before, albeit not always the best.

The thing is once you get to do SEO and you start to see results it can be really addictive, it gets in your blood. Sometimes people come to search engine optimisation because they are interested in making money online and others simply because they want to learn how to market their business on the Internet.

This isn’t too far away from where I started myself and all of these years later if I could give you one piece of advice it would be to let the experts handle it.

I would say that, after all I’m looking to gain more business, or at least that’s what you would think. But the truth is actually far more scary!

Google Under Pressure

Google really want their end users to have the best experience possible with them and this includes the answers that are presented whenever a user types something in.

But over the years as people started to realise that there were potentially a lot of people searching for the same keywords each month manipulation of the Google index soon became widespread.

This spawned into finding more and more creative ways of gaming the Google algorithm until Google themselves started to fight back. They started to update their algorithm with a mixture of big and small updates, sometimes informing people and others not.

This was to combat the people who were effectively trying to push their own crappy website to the top of Google and then who would find a way to monetize it.

This is against the Google guidelines and so once Google started fighting back. On the surface this worked but there were casualties everywhere, collateral damage in the form of innocent website owners who did nothing more than try to make it to the top of Google by promoting themselves or doing what they thought was the right thing.

The people from Chester and surrounding areas who get in touch with me wanting SEO services come to me with a wide range of backgrounds with regard to their previous SEO experience.

Sometimes people have some knowledge and have tried to do their own optimisation or link building and it has gone horribly wrong. More often than not I get approached to sort out issues created by cowboy SEO agencies or freelancers (and trust me there a lot!).

Of course there are always people who have never done their own digital marketing with a focus on Google rankings or traffic building and there are people who are absolutely adamant they do not want anything other than white hat content marketing.

If you are reading this page and you are thinking of getting in touch (please do) then let me take a minute of your time to answer some questions you may have. That way you and I should be able to have common ground without any misunderstandings.

Here are some questions I get asked and their answers as well as some statements I hear:

How do I rank in Google in 2020?

This isn’t a quick and simple answer but if I were forced to give one then it would be to pretty much don’t focus on Google and go about promoting your brand.

The first thing you need to do is to establish yourself and your brand as a trusted authority for your market. You can do this by taking part as your brand in communities and by publishing regular content to your own website and to the places you take part in.

Most companies have a Facebook page, a Twitter account, a Google Plus page etc. Google considers this to be fine, after all you have the right to be seen as a brand on these platforms because it is where your potential audience are.

But why stop there? Why not establish your brand on other social platforms too, especially ones that are relevant to your industry.

If you publish content here and you take part in your community, people may follow your profile link back to your platform homepage, see you have a lot of good content and pay attention to you.

If you attribute each piece of content back to the where you originally posted it then this gives people a chance to check your website out too. If you link out to your other social platforms then this also gives those people the opportunity to interact with your company further.

All of this generates traffic for your website and increases the chances that you will acquire natural backlinks to your site and to your social platforms.

Backlinks are important for ranking in Google and by publishing unique and useful content pieces to your website regularly and syndicating them you will also be building links back to your content while increasing the chances of earning new links too.

Here’s a short video from Google about backlinks:

SEO is dead isn’t it? I am just a local business based in Chester so how do I know it will work for me?

SEO isn’t dead it’s just evolved. If SEO were dead would I be able to get results like this one?

How to get traffic from google fast and free

People who say that SEO is dead simple do not understand it. The same goes for people who hate link building or who think SEO is spammy.

I have no time for these people and I’d rather they didn’t parade their opinions as if they were facts.

Search Engine Optimisation in 2020 is very much alive and working just fine – provided you know how it works and how to get results like the one above.

I am that person and with my team around me I can handle any project and any amount of clients with absolute ease.

There are lots of instances where people who through no fault of their own had their website hit by a Google penalty. Maybe Chester business owners who tried to do their own SEO fell foul to this too.

Google are often accused of helping people when they shouldn’t, usually ex-employees who set up a business once they left Google. There are plenty of stories of these ex-employees being hit by a penalty and then phoning their friends and ex-colleagues and simply having the penalty removed.

Google isn’t based in Chester so you can’t ring a local number and speak to your friend at Google nor can you call their HQ in Ireland and ask for a penalty to be removed.

Have you ever tried to get in touch with Google for support? It’s an absolute nightmare!

The thing is you probably didn’t deserve a penalty but you may have got one anyway.

This is because it is so easy to trip their sensitive algorithm that unless you really know what you are doing then you stand every chance of doing just that.

Ironically if you dont try to do the SEO for you website then either your site will never get the exposure it needs by being at the top of Google or crazily you will actually rise to top anyway after some time and probably wonder to yourself, “How the hell did that happen?”

There  are great studies about this and the huge variety of ranking signals. But the truth is it can be summed up in just a few bullet points:

  • Good On Page SEO
  • Build Trust With Google
  • Become an Authority On a Topic
  • Promote Your Website
  • Wait

Yes that’s right wait.

It takes time to rank in Google these days and the age of a website is huge factor that affects all of the other points above it.

Think about it. If you bought your domain name in 2004, well you wouldn’t have left it dormant ever since then with no content on it would you?

You would have put a decent site together with lots of content and updates to it.

You would have made sure that you are in all of your industry discussion groups and online forums. You would be active perhaps in Facebook and Twitter and everything else that would come naturally to you and wanting to take a part in your career.

At times when you are taking part in these groups it would make sense to mention your website, you don’t need to link to it but you may entice people to search for you in Google or visit your website directly.

If you keep doing all of this over time then you will build an aged authority website that has brand mentions throughout your industry web properties. Your content may have been shared socially and linked to from other websites etc.

This is all organic, it’s natural, it’s what Google loves!

So you have a website with age, lots of content, being talked about  in relevant circles etc etc etc

This really does tick all of the boxes with the Google algorithm. You have age, authority & trust.

There’s only one problem with it though – if you are a local plumber in Chester for example – what if you’re no good as a plumber? What if you are an Ecommerce store selling goods which are not as good as the website that is on page 2? What if you are #1 for SEO and you don’t have any skills beyond content marketing or social media marketing?

It’s a contradiction because Google wants to give it’s end users the best return for a search enquiry but the problem is we are still dealing with a computer algorithm. If you sell stairlifts in Chester or offer plastering to local people and are stuck on page 2 of Google and you know your game and would love to get more customers then this is where I can help you.

All of the factors that the computer algorithm would take as ranking factors can be overcome by counter balancing them with other signals.

They can be hard to beat but not impossible. If I could analyse your site then I could explain why and if I then compared these sites to yours then I’m 100% certain then I can find a way to bridge the gap between the 2 sites and rank you above them.

Again, this comes down to the fact that as awesome as Google is we are still dealing with a flawed algorithm.

The worst thing is that your wonderful site with it’s age, trust and authority (even if you never did SEO in your life) could still get hit by a Google penalty.

I will shortly be writing a blog post about this and why it happens, more importantly I will be talking about how you can recover from it too.

But the short version is that Google is so sensitive that the slightest over optimisation or under optimisation or wrong anchor text or acquisition of links too quickly can mean that your website plummets to the darkest depths of page 2 and sits there in it’s prison cell for ever (or at least until you can figure out what’s wrong with it).

It’s harsh, it’s unfair, but at the same time it’s amazing, has changed our world, you probably love it and hate it, it’s Google and they are going nowhere fast.

It’s complicated and I can help. People of Chester, don’t stare at your screens for hours at an end trying to fix your website and wondering why you cannot get past page 2. You are already looking in the wrong place! The answers don’t lie in what you are doing with your website, it’s what you are not doing or over doing or under doing.

If you want to get more visitors by being at the top of Google then get in touch with me.

Here’s some of our local locations: