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GRAHAM SEO

SEO Chester

My name is Graham. I'm a proud SEO Nerd providing expert SEO services to
website owners in & around Chester, that need a specialist on their side.
I work with clients and agencies alike.

»WhAT
Clients Say

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You’re Here For A Reason
How Can I Help?

YOU’RE NOT HAPPY WITH YOUR CURRENT SEO PROVIDER

That’s not an issue, believe it or not. I hear this all the time. I am super confident that I can exceed your current provider.

YOU NEED HELP WITH A PARTICULAR TECHNICAL SEO ISSUE

That is great; I specialize in technical SEO. Whether you’re re-launching your website, remodelling your pages, have a Google penalty, or are having ranking difficulties… whatever you need, I’ll be here for you.

YOU’VE BEEN DOING YOUR OWN SEO & NOW NEED HELP

As a small business, SEO isn’t too difficult to handle, it’s possible to do it yourself. But once you’ve grown, it may be time to bring in an SEO Professional or Expert.

YOU WANT TO REDUCE YOUR PPC SPEND & INCREASE YOUR SEO CLICKS

I can help with this, let’s look at how SEO may help you decrease your PPC spend and expand your business by providing free organic Google traffic instead.

You're a freelancer or agency that wants to sell SEO

Let’s have a conversation about expanding your business. I already provide SEO to a number of agencies & freelancers. My service can be sold as white label or as a strategic partnership, let’s chat.

NONE OF THESE BUT I’D LIKE TO ASK A QUESTION

I love SEO, it’s my passion and I love helping people, which is why I became an SEO Consultant. Please do not hesitate to ask anything; I am more than happy to offer you SEO assistance.
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◈ Google Search Engine Guru
◈ Technical SEO Specialist
◈ Increase Your Customer Base
◈ Expert At Web Traffic GROWTH
◈ No Keyword Limit
◈ Regular Useful Monthly Reports
◈ Beat Your Competitors, Grow Your Brand Visibility
◈ Cut Down Your PPC Spend
◈ Website Management Included
◈ No Contract – Month by Month service
 
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READY TO GROW YOUR BUSINESS?

I’ll spend time investigating your website and then show you, together, how we’re going to grow your business using free organic search traffic from Google.

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SEO Services For Chester

Bespoke Campaigns

I don’t follow a strict rule or give you a standard package that may or may not work. Everything I do is based on studying your niche and what you are trying to achieve.

Your success is too important to me, my own reputation has been built upon helping businesses just like you succeed and that’s why everything I do is bespoke and will be adjusted as necessary over the course of the campaign.

Technical Support Beyond SEO

I had an 18 year career in IT Support before switching to SEO many years ago. I can support your website, hosting, SSL and anything else that at times you don’t know where to turn to I can offer advice.

You’ll Never Be Just Another Client

SEO is my life passion.  It’s my hobby as well as my job and it’s true to say that I’m an absolute geek when it comes to winning with search.

My company has grown from a kitchen table to a six figure VAT registered Ltd company all based on word of mouth recommendations.

I was at John Moores University in 1994 when the internet first started to emerge and I was hooked from day one. I started helping clients with their own business in 2008 and after several years working at digital agencies created a bespoke SEO Consultancy service in 2014.

I am ex-forces and pride myself on my integrity and ability to get results.

My team and I WANT to help YOU and I will do everything in my power to ensure your business brand grows organically online.

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Organic Search Engine
Optimisation Chester (Not Paid Clicks)

People often get confused as to the difference between PPC and SEO, so here’s a quick breakdown:

Unlike Google Ads SEO results are “organic” which means you don’t pay per click.

Organic SEO is no longer restricted to ranking a website for single keywords and is topical. This is because 85% people looking for your business don’t yet know you exist and may be a far way off from typing in that keyword in the 15%.

The way Google and other search engines work these days is to personalise results, so if you can attract the 85% of people not yet ready to buy to your website you can influence them when they are ready to buy.

Organic SEO allows you to rank for hundreds or even thousands of search terms (known as keywords). If you tried to do this using Google Ads you will quickly burn through a large amount of money.

With PPC the results are instant but you pay per click as the name implies. SEO takes longer but the results tend to stay in place, the clicks are free and a good SEO campaign will keep growing your brand visibility and the amount of keywords your website appears for when people search.

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READY TO GROW YOUR BUSINESS?

I’ll spend time investigating your website and then show you, together, how we’re going to grow your business using free organic search traffic from Google.

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Here’s how it works:

1. I will make a technical assessment of your website and set about fixing all of the errors that will affect your SEO.

2. I will ensure that your website is backed up and configured correctly in Google Analytics, Google Search Console, if required Inspectlet and other tracking software. I will make sure that the appropriate events are being tracked as goals and that I am recording your Google rankings ready for your monthly report.

3. I will then make an assessment for the opportunities for quick wins on your website and set about creating these to ensure success.

4. I will then assess your competitors and create a strategy based on their weaknesses.

5. I will look for opportunities for growth beyond what you or your competitors are doing and continue to track, amplify and improve your website and the new content that may have been produced each and every month.

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Does that sound like a good plan? 

Remember, I don’t tie you into a contract, and compared to agencies my fees are lower, you deal with me directly and I’m an SEO specialist who has only one aim – to help grow your bottom line with organic website traffic growth.

I am based in Wirral but I can work with you no matter in the world you are but if you are based in Chester  I can certainly help.

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FAQs

Many people think of Google when they think of SEO (which stands for Search Engine Optimisation, sometimes you will see the American spelling of Optimisation as Optimization with ‘z’). Google is a ‘search engine’ which allows for people to search for the answers to questions, services, products and other things of interest. Of course, Google is not the only search engine. You can think of anything that has the ability for you to search which is backed up by an algorithm to show you a set of results as a search engine.

YouTube is a search engine, Amazon is a search engine too but most people think of Google when they think of a search engine.

SEO allows people to find you in a search engine when they are looking for something but more importantly it allows you to appear higher in the search results than your competitors.

There are lots of ways that you can optimise for search and it really depends upon the type of business you have and who your target market is, that’s why at Graham SEO we use different tactics depending upon your goals.

Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search.

However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing.

Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this.

It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts.

Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’.

Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.

No, that’s why Graham SEO offer different types of SEO services. You may be a local business trying to target a local audience or a nationally focused business with a wider spread of target customer.

The age and history of your domain name counts too, this can go in your favour or against you when you are doing SEO.

We think of clients as either in phase 1,2 or 3. Phase 1 is a brand new start up business with no history or presence on the internet.

Phase 2 is a client that has been around for a while but does not have a huge amount of visibility on the internet but does have a strong brand in the offline world and get’s searched for by it’s brand name online.

Phase 3 means you are already performing well in search and have a lot of opportunities known as low hanging fruity to capitalise upon when you start doing SEO.

We take a bespoke, individual approach to your website and tailor the strategy according to these basic factors.

We look at your competitors too, just to see if they’re doing anything that you can be inspired by but then do it even better.

Our final phase is to grow your business using content marketing and the creation of further content assets. We have a team of writers and content creators here at Graham SEO or we can work directly with your writers in house.

 

We measure our performance using Key Performance Indicators (KPI’s) and here at Graham SEO our top KPI’s are:

Leads for your business
Traffic growth to your website
Rankings in search engines

In that order.

Yes you should see a Return On Investment for your SEO spend but it depends on the history of your domain and where your target market is but our results are proof that we can do what we say we can.

Graham SEO is lead by a very experienced SEO Consultant, Graham McCormack.

Graham is the project lead on every single project we undertake.

We are a small close knit team of writers, content creators, link builders, technical SEO’s and client management personnel.

Yes, you have a lot of choice but only the results matter and we’ve been getting results for over 10 years for our clients. The vast majority of our clients now come from word of mouth recommendations and it is very rare that clients cancel with us.

If you are still unsure who you should work with then put us to the test. If you have an existing SEO provider we’ll be more than happy to give you an appraisal of their work and show you exactly where your business is up to (using real provable data) and where you COULD be if you work with Graham and the team.

We don’t do them in house because we’re a specialist SEO team but we do work with many web designers and can certainly help you get a site done. The main difference is that we’ll work shoulder to shoulder with them to ensure that you hit the ground running with SEO once it is complete.

We can also help with website management too, in fact we can help with anything digital – we can be your one stop digital shop, just ask any of our existing clients and you may be surprised at the lengths that we’ve gone to help them with their technology needs.

Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional.

Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level.

Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else.

If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.

Our SEO services start at £350 per month but each price is different dependant upon where your website is up to in terms of your current level of SEO and how big your target market is.

Our campaigns are bespoke and our aim is to give you a Return On Investment so we can discuss your budget with you and set a fair figure which is affordable and designed to ensure you get your money back with profit on top.

 

We are not expensive, our goal is to make you money but if you buy cheap you get cheap and may end up getting a Google penalty. We’ve heard it all over the years, and the section below this is full of some of those sayings with our advisory answers.

Our campaigns are bespoke to you. SEO packages don’t work.

Don’t be fooled by their simplicity you could be doing the wrong thing at the wrong time and wind up in a tricky situation very difficult to recover from with Google.

I am an SEO Consultant based in Wirral (SEO Wirral) in the North West sat between Chester and Liverpool.

For some of my target locations near you (we are not restricted to any particular location) see the following pages:

SEO Liverpool

SEO Chester

SEO Warrington

SEO Runcorn

SEO Southport

SEO St Helens

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