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SEO Chester

I’m Graham McCormack, an SEO Consultant providing SEO services to Chester
who need an specialist on their side.

You have a lot of choice who you trust for SEO, only the results matter!

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About Graham

◈ Google Search Engine Guru
◈ Technical SEO Specialist
◈ Increase Your Customer Base
◈ Expert At Web Traffic GROWTH
◈ No Keyword Limit
◈ Regular Useful Monthly Reports
◈ Beat Your Competitors, Grow Your Brand Visibility
◈ Cut Down Your PPC Spend
◈ Website Management Included
◈ No Contract – Month by Month service

Some Of My Recent Results Comparing A Four Week Period Against The Previous

Clients Say!

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Just Some Of
My Latest results

An increase in Leads for a law firm of 152.63% within the past 4 weeks. This is an additional 203 potential customers for this client up from last month, which means this month I have generated 336 new leads for my client from FREE organic SEO clicks.

An additional 59.40% page views compared to last month (that’s an increase of about 9000 visitors within 4 weeks!).

A huge increase in keywords now visible on page 1 of Google. This means that this law firm is now being found before their competitors when potential customers are looking for a solicitor online.

Content is King! See the natural acquisition growth of backlinks from other websites thanks to the type of content we are publishing for this client.

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Just Some Of

My Latest results

A 65.27% increase in the amount of people viewing the website for this client who specialize in the financial and economic market, this is a HUGE increase of just over 60,000 websites WITHIN A SINGLE MONTH from FREE Google organic SEO traffic – can your digital agency do this for your website?

Thanks to the content my team and I have put out, the overall brand recognition has led to an increase in direct and social visitors too. When people find good content they will likely do one or more of three things 1) Convert straight away 2) Come back later and convert 3) Tell somebody else about what they found. Take a look at the image here for an example of the power of SEO when done correctly.

21,068 leads generated this month for this client from Google organic SEO. These are not paid leads, they come from an increase in overall brand visibility now that this client appears above all of their competitors for LOTS of new keywords (Google search queries).

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Graham | SEO


I’ll spend a few hours investigating your website and then show you everything you need to know about it. Then I’ll show you how, together, we’re going to grow your business using free organic search traffic from Google.

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How Can I Help?
You’re Here For A Reason!


That’s not an issue, believe it or not. I hear this all the time. I am super confident that I can exceed your current provider.


That is great; I specialize in technical SEO. Whether you’re re-launching your website, remodelling your pages, have a Google penalty, or are having ranking difficulties… whatever you need, I’ll be here for you.


As a small business, SEO isn’t too difficult to handle, it’s possible to do it yourself. But once you’ve grown, it may be time to bring in an SEO Professional or Expert.


I can help with this, let’s look at how SEO may help you decrease your PPC spend and expand your business by providing free organic Google traffic instead.


Let’s have a conversation about expanding your business. In fact, I have various alternatives available to you depending on your budget. I have even recently started partnering with some people on a revenue share basis.


I love SEO, it’s my passion and I love helping people, which is why I became an SEO Consultant. Please do not hesitate to ask anything; I am more than happy to offer you SEO assistance.
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Graham | SEO


I’ll spend a few hours investigating your website and then show you everything you need to know about it. Then I’ll show you how, together, we’re going to grow your business using free organic search traffic from Google.

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Why Work With Me?

10+ Years Worldwide Experience

I’ve been involved with the internet since 1994 and SEO since it began. I turned professional in 2008 so you’re in good hands.

Traffic Growth & Leads Specialists

All Sizes Of Campaign Undertaken

Accurate Reporting To Keep You Informed

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Search Engine Optimisation
Chester Services

SEO is my life passion. I left an 18 year career in IT behind (over 10 years ago now) to pursue SEO full time. It’s my hobby as well as my job and it’s true to say that I’m an absolute geek when it comes to winning with search.

I was at John Moores University in 1994 when the internet first started to emerge and I was hooked from day one. I started helping clients with their own business in 2008 and after several years working at digital agencies created a bespoke SEO Consultancy service in 2014.

I am ex-forces and pride myself on my integrity and ability to get results.

I WANT to help YOU and I will do everything in my power to ensure your business brand grows organically online.

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Partner With A Chester SEO Expert
& Grow Your Business

You have a lot of choices who you entrust with your SEO investment, only the results matter. I’m as open as I can be when it comes to proving my results to prospective clients such as yourself (whilst protecting the identity of my existing clients), please see below for some evidence of recent results.
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Search Marketing Services For Chester

As a freelance SEO Consultant offering services to Chester clients, I also offer services to digital agencies in Chester too.

This is why my services may be somewhat different to those of other Chester SEO services, I don’t follow a strict rule or give you a standard package that may or may not work.

Your success is too important to me, my own reputation has been built upon helping business just like you succeed and that’s why everything I do is bespoke and will be adjusted as necessary over the course of the campaign.

I have a wide range of technical skills and many years of working with Google and can apply what I know to almost any technical requirement you have.

For example, did you know that Google personalises your results? It matters where you are when you search, which device you search from and which keywords you searched for previously. If you were to type in “solicitors” in Chester and then “solicitors” in Saltney you would likely get different results. You don’t need to append your location to the search either.

On the other hand, if you type in “can I sue my employer?” you may get the same results in each instance. It also depends upon which device you are using and what you searched for previously.

However, if you were to type in a none location-based search such as “how do I get more visitors to my website?” you will see national results.

This can all seem quite confusing if you do not fully understand how to use the Google algorithm to your advantage and yet it is a world that I have worked in for clients of all sizes over a long time.

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If you are a business owner,
in order to scale your services and grow your business you probably realise you can’t do everything yourself.

It also makes sense to use experts in their field whenever possible to optimise the results your company can get.

If you’re looking around for an SEO Chester provider it can be difficult to know who to pick, would you go with the cheapest? Would you go with the one with the biggest office? Would you go with the one with the biggest team? The best fluffy sales pitch? The best SEO sales brochure?

When it comes to the Search Engine Optimisation (SEO) for your website you really do have a lot of companies and SEO services in Chester to choose from. So how do you choose?

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What it all comes down

to is only the results matter.

Digital agency SEO staff come and go, they won’t show you their recent results, they’re only as good as the skills of their team. There’s also the chance you will get swallowed up as a number within their books. I’ve seen it all, been there and done that.

This is why I show YOU my results and only work with a handful of clients at a time.

I 100% stand by what I do and I can’t wait to show you increased website traffic, brand visibility and most importantly revenue from your investment with my services.

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Graham | SEO


I’ll spend a few hours investigating your website and then show you everything you need to know about it. Then I’ll show you how, together, we’re going to grow your business using free organic search traffic from Google.

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SEO Marketing

for Chester

I can work with your business if your focus is local, national or international and it doesn’t matter if you are an ECommerce store or local builder.

The aim is to grow the amount of leads flowing into your business and increase your brand visibility and in the 10 years we’ve operated we’ve become quite good at this to say the least.

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Organic Search Engine
Optimisation Chester (Not Paid Clicks)

Unlike Google Ads SEO results are “organic” which means you don’t pay per click.

Organic SEO is no longer restricted to ranking a website for single keywords and is topical. This is because 85% people looking for your business don’t yet know you exist and may be a far way off from typing in that keyword in the 15%.

The way Google and other search engines work these days is to personalise results, so if you can attract the 85% of people not yet ready to buy to your website you can influence them when they are ready to buy.

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Graham | SEO


I’ll spend a few hours investigating your website and then show you everything you need to know about it. Then I’ll show you how, together, we’re going to grow your business using free organic search traffic from Google.

Graham SEO Logo


Organic SEO allows you to rank for hundreds or even thousands of search terms (known as keywords). If you tried to do this using Google Ads you will quickly burn through a large amount of money.

With PPC the results are instant but you pay per click as the name implies. SEO takes longer but the results tend to stay in place, the clicks are free and a good SEO campaign will keep growing your brand visibility and the amount of keywords your website appears for when people search.

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SEO Chester
With A Global Reach

I’ve been working with clients worldwide since 2010 of all sizes.

There really is no limit to what we can handle when it comes to SEO so please don’t be put off if you think your business is too big for me.

Led by Graham, we are a team who get get results for clients no matter your size or client focus.

Our aim is to get you better organic SEO results, improve the leads and brand visibility within Google and other search engines.

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Here’s how it works:

Here are some of the things that I’ll look at the site-wide level:

◈ XML Sitemap with Google Console submission
◈ HTML Sitemap with a footer link
◈ Google Analytics set up and basic goals set up
◈ Copyscape & Siteliner checked
◈ HTTP to HTTPS mixed content assessment
◈ 30(x) Redirects assessed including redirect chains
◈ Internal linking & silo structures
◈ Site architecture
◈ Local business and other appropriate schemas
◈ 404 Page assessment & improvement
◈ Page / Keyword cannibalisation
◈ About Us page
◈ Cookie notification
◈ Terms of usage
◈ Name Address Phone number (NAP) in a prominent position
◈ Contact information
◈ Operating hours (if applicable)
◈ Authorship or Publisher schema & links to Google About Me etc
◈ Identify orphan pages & correct
◈ Links out to social platforms (correct URL)
◈ Robots.txt is correct
◈ No template text has been left in place (i.e. Lorem Ipsum etc)
◈ The site overall is mobile friendly
◈ Thin or low word count content identified
◈ Readers can socially share content if required
◈ The website has an SSL installed
◈ Website history does not show any hack or misuse
◈ Advanced Google searches do not reveal anything untoward (i.e. hacked pages, page bloat, tags indexed, page/image cannibalisation etc)
Site is not being cloaked (different content shown to Google / User)

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Here are some of the things I’ll look at at a page level:

◈ URL structure is user friendly
◈ Each target page is mobile-friendly
◈ Page / Post loads fast so the User Experience isn’t hampered
◈ The chosen keywords are correct for the page
◈ Page schema is in place as appropriate i.e. service page, FAQ page, blog post
◈ Keywords are in the URL, meta title, H1, first few sentences
◈ Meta description entices people to click it (CTR)
◈ The first image on the page is the name of the primary keyword (if possible), alt text contains the primary keyword
◈ Sub-headers contain related LSI and/or keyword synonyms
◈ The content is not plagiarised from another website
◈ The content is unique and useful for the reader
Word count is comparable (minimum) or better than similar top 5 results
◈ No mixed insecure content
◈ No broken Outbound Links
◈ Page or post has at least 1 link from another page or post
◈ There is a prominent Call To Action (CTA) on the page
◈ The page/post content matches the User Intent (UI)
◈ Content contains Outbound Links (if appropriate) that help the reader
◈ Post has the ability to be socially shared
◈ URL has no cannibalisation or is making use of the canonical tag
◈ Page / Post has links from other relevant pages/posts on the website
◈ Content length is sufficiently comparable to competitors but better for the reader
URL has no craw-ability issues


1. I will make a technical assessment of your website and set about fixing all of the errors that will affect your SEO.

2. I will ensure that your website is backed up and configured correctly in Google Analytics, Google Search Console, if required Inspectlet and other tracking software. I will make sure that the appropriate events are being tracked as goals and that I am recording your Google rankings ready for your monthly report.

3. I will then make an assessment for the opportunities for quick wins on your website and set about creating these to ensure success.

4. I will then assess your competitors and create a strategy based on their weaknesses.

5. I will look for opportunities for growth beyond what you or your competitors are doing and continue to track, amplify and improve your website and the new content that may have been produced each and every month.

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Does that sound like a good plan? 

Remember, I don’t tie you into a contract, and compared to agencies my fees are lower, you deal with me directly and I’m an SEO specialist who has only one aim – to help grow your bottom line with organic website traffic growth.

I am based in Wirral but I can work with you no matter in the world you are but if you are based in Chester  I can certainly help.

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Graham | SEO


I’ll spend a few hours investigating your website and then show you everything you need to know about it. Then I’ll show you how, together, we’re going to grow your business using free organic search traffic from Google.

Logo Outline


Many people think of Google when they think of SEO (which stands for Search Engine Optimisation, sometimes you will see the American spelling of Optimisation as Optimization with ‘z’). Google is a ‘search engine’ which allows for people to search for the answers to questions, services, products and other things of interest. Of course, Google is not the only search engine. You can think of anything that has the ability for you to search which is backed up by an algorithm to show you a set of results as a search engine.

YouTube is a search engine, Amazon is a search engine too but most people think of Google when they think of a search engine.

SEO allows people to find you in a search engine when they are looking for something but more importantly it allows you to appear higher in the search results than your competitors.

There are lots of ways that you can optimise for search and it really depends upon the type of business you have and who your target market is, that’s why at Graham SEO we use different tactics depending upon your goals.

Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search.

However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing.

Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this.

It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts.

Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’.

Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.

No, that’s why Graham SEO offer different types of SEO services. You may be a local business trying to target a local audience or a nationally focused business with a wider spread of target customer.

The age and history of your domain name counts too, this can go in your favour or against you when you are doing SEO.

We think of clients as either in phase 1,2 or 3. Phase 1 is a brand new start up business with no history or presence on the internet.

Phase 2 is a client that has been around for a while but does not have a huge amount of visibility on the internet but does have a strong brand in the offline world and get’s searched for by it’s brand name online.

Phase 3 means you are already performing well in search and have a lot of opportunities known as low hanging fruity to capitalise upon when you start doing SEO.

We take a bespoke, individual approach to your website and tailor the strategy according to these basic factors.

We look at your competitors too, just to see if they’re doing anything that you can be inspired by but then do it even better.

Our final phase is to grow your business using content marketing and the creation of further content assets. We have a team of writers and content creators here at Graham SEO or we can work directly with your writers in house.


We measure our performance using Key Performance Indicators (KPI’s) and here at Graham SEO our top KPI’s are:

Leads for your business
Traffic growth to your website
Rankings in search engines

In that order.

Yes you should see a Return On Investment for your SEO spend but it depends on the history of your domain and where your target market is but our results are proof that we can do what we say we can.

Graham SEO is lead by a very experienced SEO Consultant, Graham McCormack.

Graham is the project lead on every single project we undertake.

We are a small close knit team of writers, content creators, link builders, technical SEO’s and client management personnel.

Yes, you have a lot of choice but only the results matter and we’ve been getting results for over 10 years for our clients. The vast majority of our clients now come from word of mouth recommendations and it is very rare that clients cancel with us.

If you are still unsure who you should work with then put us to the test. If you have an existing SEO provider we’ll be more than happy to give you an appraisal of their work and show you exactly where your business is up to (using real provable data) and where you COULD be if you work with Graham and the team.

We don’t do them in house because we’re a specialist SEO team but we do work with many web designers and can certainly help you get a site done. The main difference is that we’ll work shoulder to shoulder with them to ensure that you hit the ground running with SEO once it is complete.

We can also help with website management too, in fact we can help with anything digital – we can be your one stop digital shop, just ask any of our existing clients and you may be surprised at the lengths that we’ve gone to help them with their technology needs.

Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional.

Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level.

Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else.

If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.

Our SEO services start at £350 per month but each price is different dependant upon where your website is up to in terms of your current level of SEO and how big your target market is.

Our campaigns are bespoke and our aim is to give you a Return On Investment so we can discuss your budget with you and set a fair figure which is affordable and designed to ensure you get your money back with profit on top.


We are not expensive, our goal is to make you money but if you buy cheap you get cheap and may end up getting a Google penalty. We’ve heard it all over the years, and the section below this is full of some of those sayings with our advisory answers.

Our campaigns are bespoke to you. SEO packages don’t work.

Don’t be fooled by their simplicity you could be doing the wrong thing at the wrong time and wind up in a tricky situation very difficult to recover from with Google.

I am an SEO Consultant based in Wirral (SEO Wirral) in the North West sat between Chester and Liverpool.

For some of my target locations near you (we are not restricted to any particular location) see the following pages:

SEO Liverpool

SEO Chester

SEO Warrington

SEO Runcorn

SEO Southport

SEO St Helens

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Graham | SEO

Got Enquiries? .. Hit Me Up!