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GRAHAM MCCORMACK

SEO St. Helens

Hi, I’m Graham McCormack, an SEO Consultant providing Search Engine Optimisation services to companies in St Helens who need an SEO specialist on their side. You have a lot of choices who you entrust with your SEO investment, only the results matter, see some of mine below. No contract, monthly reports, unlimited keywords, organic website traffic growth specialist.

You have a lot of choice who you trust for SEO, only the results matter!

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Partner With An St Helens
SEO Expert & Grow Your Business

◈ An increase in organic SEO traffic of 94% within 4 weeks due to an increase in company visibility within Google

◈ Organic conversion rate increased by 42.48%

◈ Transactions directly from SEO increased from 1,100 per month to 2,268% increase)

◈ Revenue from SEO went from £54,733 to £112,736 within 4 weeks

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Expert SEO Services

For St Helens

My team and I offer services to St Helens clients and St Helens digital agencies alike and have service to suit your requirements.

As an SEO Consultant I work a bit differently to other SEO agencies in St Helens.

Your SEO is important to me, I want you to succeed and so everything I will do to grow your business is bespoke just for you.

I’ve got the results, technical know-how and many years experience to prove it too.

Google now personalises results, especially for local businesses. So for example if you type in a keyword such as “solicitors” in St Helens and then typed in “solicitors” in Prescot, you will get different results.

On the other hand if you type in “can I sue my employer?” you may get the same results in each instance. It also depends upon which device you are using and what you searched for previously.

To most people this can all seem quite confusing and yet it is a world that I have worked in for more than 10 years globally for clients of all sizes.

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Graham | SEO

Got Enquiries? .. Hit Me Up!

»WhAT
Clients Say!

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How Can I Help?
You’re Here For A Reason!

10+ Years Worldwide Experience

Traffic Growth & Leads Specialists

All Sizes Of Campaign Undertaken

Accurate Reporting To Keep You Informed

I provide accurate and regular reports to keep you informed of your campaign. You don’t need to feel left out, you will be in control of your data and where your investment goes
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How do you scale your business?

How can SEO help you?

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I have 10+ years in SEO helping

companies like yours grow

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Organic Search Engine
Optimisation St Helens (Not Paid Clicks)

Unlike Google Ads SEO results are “organic” which means you don’t pay per click.

Organic search results are different to the adverts you see at the top of Google. More people click on organic results too.

The vast majority of Google searches are performed just once and are never repeated. In fact, this makes up to 85% of daily searches according to the latest statistics. This means if you want to bring people to your website it is a HUGE mistake to focus on single keywords such as plus St Helens.

Remember, Google personalise results which means if you can bring that 85% of people to your website you can influence the remaining 15% too.

If you had to do this with PPC then you burn through a lot of money in a short time.

The take away here is that SEO can grow your online visibility better and cheaper than PPC, whereas Pay Per Click will get you good quick wins for commercial intent keywords (but you will have to compete for the cost per click). You don’t do this with the organic search results.

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SEO St Helens

With A Global Reach

There really is no limit to what we can handle when it comes to SEO so please don’t be put off if you think your business is too big for us.

We are a company who get get results for clients no matter your size or client focus.

Our aim is to get you better organic SEO results, improve the leads and brand visibility within Google and other search engines.

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SEO Marketing

We can work with your business if your focus is local, national or international and it doesn’t matter if you are an ECommerce store or local builder.

Our aim is to grow the amount of leads flowing into your business and increase your brand visibility and in the 10 years we’ve operated we’ve become quite good at this to say the least.

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Here’s how it works:

Here are some of the things that I’ll look at the site-wide level:

◈ XML Sitemap with Google Console submission
◈ HTML Sitemap with a footer link
◈ Google Analytics set up and basic goals set up
◈ Copyscape & Siteliner checked
◈ HTTP to HTTPS mixed content assessment
◈ 30(x) Redirects assessed including redirect chains
◈ Internal linking & silo structures
◈ Site architecture
◈ Local business and other appropriate schemas
◈ 404 Page assessment & improvement
◈ Page / Keyword cannibalisation
◈ About Us page
◈ Cookie notification
◈ Terms of usage
◈ Name Address Phone number (NAP) in a prominent position
◈ Contact information
◈ Operating hours (if applicable)
◈ Authorship or Publisher schema & links to Google About Me etc
◈ Identify orphan pages & correct
◈ Links out to social platforms (correct URL)
◈ Robots.txt is correct
◈ No template text has been left in place (i.e. Lorem Ipsum etc)
◈ The site overall is mobile friendly
◈ Thin or low word count content identified
◈ Readers can socially share content if required
◈ The website has an SSL installed
◈ Website history does not show any hack or misuse
◈ Advanced Google searches do not reveal anything untoward (i.e. hacked pages, page bloat, tags indexed, page/image cannibalisation etc)
Site is not being cloaked (different content shown to Google / User)

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Here are some of the things I’ll look at at a page level:

◈ URL structure is user friendly
◈ Each target page is mobile-friendly
◈ Page / Post loads fast so the User Experience isn’t hampered
◈ The chosen keywords are correct for the page
◈ Page schema is in place as appropriate i.e. service page, FAQ page, blog post
◈ Keywords are in the URL, meta title, H1, first few sentences
◈ Meta description entices people to click it (CTR)
◈ The first image on the page is the name of the primary keyword (if possible), alt text contains the primary keyword
◈ Sub-headers contain related LSI and/or keyword synonyms
◈ The content is not plagiarised from another website
◈ The content is unique and useful for the reader
Word count is comparable (minimum) or better than similar top 5 results
◈ No mixed insecure content
◈ No broken Outbound Links
◈ Page or post has at least 1 link from another page or post
◈ There is a prominent Call To Action (CTA) on the page
◈ The page/post content matches the User Intent (UI)
◈ Content contains Outbound Links (if appropriate) that help the reader
◈ Post has the ability to be socially shared
◈ URL has no cannibalisation or is making use of the canonical tag
◈ Page / Post has links from other relevant pages/posts on the website
◈ Content length is sufficiently comparable to competitors but better for the reader
URL has no craw-ability issues

 

1. I will make a technical assessment of your website and set about fixing all of the errors that will affect your SEO.

2. I will ensure that your website is backed up and configured correctly in Google Analytics, Google Search Console, if required Inspectlet and other tracking software. I will make sure that the appropriate events are being tracked as goals and that I am recording your Google rankings ready for your monthly report.

3. I will then make an assessment for the opportunities for quick wins on your website and set about creating these to ensure success.

4. I will then assess your competitors and create a strategy based on their weaknesses.

5. I will look for opportunities for growth beyond what you or your competitors are doing and continue to track, amplify and improve your website and the new content that may have been produced each and every month.

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Does that sound like a good plan? 

Remember, I don’t tie you into a contract, and compared to agencies my fees are lower, you deal with me directly and I’m an SEO specialist who has only one aim – to help grow your bottom line with organic website traffic growth.

I am based in Wirral but I can work with you no matter in the world you are but if you are based in St Helens I can certainly help.

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FAQs

Many people think of Google when they think of SEO (which stands for Search Engine Optimisation, sometimes you will see the American spelling of Optimisation as Optimization with ‘z’). Google is a ‘search engine’ which allows for people to search for the answers to questions, services, products and other things of interest. Of course, Google is not the only search engine. You can think of anything that has the ability for you to search which is backed up by an algorithm to show you a set of results as a search engine.

YouTube is a search engine, Amazon is a search engine too but most people think of Google when they think of a search engine.

SEO allows people to find you in a search engine when they are looking for something but more importantly it allows you to appear higher in the search results than your competitors.

There are lots of ways that you can optimise for search and it really depends upon the type of business you have and who your target market is, that’s why at Graham SEO we use different tactics depending upon your goals.

Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search.

However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing.

Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this.

It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts.

Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’.

Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.

No, that’s why Graham SEO offer different types of SEO services. You may be a local business trying to target a local audience or a nationally focused business with a wider spread of target customer.

The age and history of your domain name counts too, this can go in your favour or against you when you are doing SEO.

We think of clients as either in phase 1,2 or 3. Phase 1 is a brand new start up business with no history or presence on the internet.

Phase 2 is a client that has been around for a while but does not have a huge amount of visibility on the internet but does have a strong brand in the offline world and get’s searched for by it’s brand name online.

Phase 3 means you are already performing well in search and have a lot of opportunities known as low hanging fruity to capitalise upon when you start doing SEO.

We take a bespoke, individual approach to your website and tailor the strategy according to these basic factors.

We look at your competitors too, just to see if they’re doing anything that you can be inspired by but then do it even better.

Our final phase is to grow your business using content marketing and the creation of further content assets. We have a team of writers and content creators here at Graham SEO or we can work directly with your writers in house.

 

We measure our performance using Key Performance Indicators (KPI’s) and here at Graham SEO our top KPI’s are:

Leads for your business
Traffic growth to your website
Rankings in search engines

In that order.

Yes you should see a Return On Investment for your SEO spend but it depends on the history of your domain and where your target market is but our results are proof that we can do what we say we can.

Graham SEO is lead by a very experienced SEO Consultant, Graham McCormack.

Graham is the project lead on every single project we undertake.

We are a small close knit team of writers, content creators, link builders, technical SEO’s and client management personnel.

Yes, you have a lot of choice but only the results matter and we’ve been getting results for over 10 years for our clients. The vast majority of our clients now come from word of mouth recommendations and it is very rare that clients cancel with us.

If you are still unsure who you should work with then put us to the test. If you have an existing SEO provider we’ll be more than happy to give you an appraisal of their work and show you exactly where your business is up to (using real provable data) and where you COULD be if you work with Graham and the team.

We don’t do them in house because we’re a specialist SEO team but we do work with many web designers and can certainly help you get a site done. The main difference is that we’ll work shoulder to shoulder with them to ensure that you hit the ground running with SEO once it is complete.

We can also help with website management too, in fact we can help with anything digital – we can be your one stop digital shop, just ask any of our existing clients and you may be surprised at the lengths that we’ve gone to help them with their technology needs.

Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional.

Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level.

Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else.

If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.

Our SEO services start at £350 per month but each price is different dependant upon where your website is up to in terms of your current level of SEO and how big your target market is.

Our campaigns are bespoke and our aim is to give you a Return On Investment so we can discuss your budget with you and set a fair figure which is affordable and designed to ensure you get your money back with profit on top.

 

We are not expensive, our goal is to make you money but if you buy cheap you get cheap and may end up getting a Google penalty. We’ve heard it all over the years, and the section below this is full of some of those sayings with our advisory answers.

Our campaigns are bespoke to you. SEO packages don’t work.

Don’t be fooled by their simplicity you could be doing the wrong thing at the wrong time and wind up in a tricky situation very difficult to recover from with Google.

I am an SEO Consultant based in Wirral (SEO Wirral) in the North West sat between Chester and Liverpool.

For some of my target locations near you (we are not restricted to any particular location) see the following pages:

SEO Liverpool

SEO Chester

SEO Warrington

SEO Runcorn

SEO Southport

SEO St Helens