This isn’t a typical audit. This is an investigation. I treat your site like a crime scene - reviewing data, logs, SERPs, and history to piece together what’s gone wrong. Then, I deliver clear, actionable steps to put it right.
You’ll get:
A full written report with evidence, analysis, and conclusions
A step-by-step plan to fix the issue
Optional follow-up to check recovery progress
That’s where I come in.
This isn’t your standard SEO audit.
It’s a forensic investigation—a deep dive into what’s happened, why it’s happened, and what to do about it.
Typical problems I investigate:
Sudden ranking drops
Pages being deindexed or not crawled
Site migrations that kill traffic
Technical issues blocking visibility
Duplicate or thin content
Falling click-through rates
Internal linking mistakes
Poor rendering or JavaScript SEO
Content changes that backfire
Spammy backlinks or toxic link profiles
If it’s hurting your SEO and no one can explain why, I’ll get to the bottom of it.
My name is Graham McCormack and I’ve been helping people fix issues with their website performance for nearly 20 years. In that time I've worked with all sizes of website worldwide. I'm based in Wirral, UK.
While others throw generic advice at you, I dig deep. Think Sherlock Holmes with a sitemap.
I’ve worked with local businesses, eCommerce sites, and large brands, and one thing’s always true: when something breaks in SEO, you feel it in traffic, rankings, and revenue. My job? To figure out why it’s broken and tell you exactly how to fix it.
I'm not here to sugarcoat. I’m here to find the truth behind your SEO problem, whether it’s a botched migration, plummeting rankings, indexing issues, or just that niggling drop in leads nobody can explain. I’ve seen it all - and I know how to get results.
Here’s what’s included:
A clear explanation of what’s gone wrong
Evidence and examples so you can see for yourself
A step-by-step fix-it plan
A breakdown of priorities—what’s urgent and what can wait
A video walkthrough if needed, so you’re not left guessing
If you want support implementing the fixes or want me to check things after they’re done, that’s an option too.
This is for you if:
Your site’s performance has dipped and no one knows why
You've migrated or rebuilt your site and lost traffic
You’re an agency or SEO stuck on a tricky client issue
You want an expert to sense-check your own diagnosis
You need a clear action plan, not another template audit
This service is all about answers—not vague suggestions.
You’ve got a business to run, not time to wade through jargon. You just want to know what’s gone wrong and how to sort it. I’ll give you straight answers, not fluff.
You’ve done your checks and tried a few things, but the problem hasn’t gone away. You need an experienced SEO to dig deeper and help you fix it properly.
When your client’s site hits a wall and your usual approach isn’t working, I can step in behind the scenes. I’ll investigate the issue and provide a report you can use under your brand or mine.
If you’re stuck, stressed, or just want a second opinion that actually makes sense, this service is for you.
Opening hours
Monday: 09:00 - 18:00
Tuesday: 09:00 - 18:00
Wednesday: 09:00 - 18:00
Thursday: 09:00 - 18:00
Friday :09:00 - 18:00
Company info
Graham SEO Ltd
Company No.10710878
VAT No. 349888132
Office 2, Oaktree Court Business Centre
Mill Lane, Ness
Cheshire, CH64 8TP
Tel: 0333 335 5902
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