SEO Consultant

Meet Graham McCormack

Who I Am
I’m Graham McCormack, an SEO consultant based in Wirral, UK. For nearly 20 years, I’ve been helping people understand, improve, and fix the performance of their websites. I’ve worked with businesses of all sizes across the world, offering clear, practical advice and real results.

My Background
Before stepping into digital marketing, I served in the Royal Air Force in a technical role. That experience taught me the importance of precision, process, and critical thinking. These traits naturally carried over into my approach to SEO.

After leaving the RAF, I founded and ran two digital agencies. Over time, I realised that what I truly enjoyed was SEO. Not just doing it, but understanding it deeply. So I shifted my focus fully to consultancy, specialising in audits and strategy work where I could apply my technical mindset and help clients solve real problems.

Why SEO
SEO is more than my career—it’s my hobby and passion. I enjoy testing theories, breaking down algorithm changes, and figuring out exactly why a website is underperforming. I treat every website like a puzzle and take pride in finding the pieces that others might miss.

Helping people is at the heart of everything I do. Whether it’s unpicking the cause of a sudden traffic drop or building a roadmap for long-term growth, I’m driven by solving problems and giving clients clarity.

How I Work
My work is focused on two main areas: SEO audits and SEO strategy.

Audits are detailed, investigative, and data-led. I treat them like a forensic process, looking beyond surface-level issues to uncover the real cause of performance problems. Every audit is built around a clear goal and tailored to the individual situation.

Strategy is about planning for growth. I look at where you are now, where you want to be, and how to get there. This includes keyword research, content planning, site structure, and technical SEO—all built into a plan that is realistic, focused, and aligned with your business goals.

A Bit More About Me
When I’m not immersed in SEO, I enjoy heading out in my VW T5 camper and switching off from the digital world. Getting outdoors helps clear the mind, but truth be told, I’m often still thinking about SEO, even in the middle of nowhere.

Why Work With Me
If you want an honest, experienced SEO consultant who takes a practical, no-nonsense approach to improving website performance, I can help. I won’t give you generic advice or hand over automated reports. Everything I do is tailored, thoughtful, and built around your goals.

Graham McCormack

Who Are Forensic SEO Audits?

Led by Graham, Forensic SEO Audits specialise in uncovering the hidden issues that hold websites back from reaching their full potential in organic search. Our approach is built on data, experience, and a deep understanding of search engine algorithms. Whether your site is underperforming, has been hit by a sudden traffic drop, or needs careful handling during a migration, we provide comprehensive audits that give you clear, actionable insights to move forward.

Who We Are

Forensic SEO Audits is led by Graham McCormack, an SEO consultant with nearly 20 years of experience in search engine optimisation. Based in Wirral, UK, Graham has worked with businesses across the globe, helping them diagnose and resolve SEO challenges with a meticulous, forensic approach. But this is not a one-person operation. We are a small yet highly skilled team dedicated to providing detailed, strategic audits that cut through the noise and deliver real, measurable improvements.

What We Do

Our expertise covers all aspects of SEO auditing, including:

Website Audits – Identifying technical, content, and performance issues that impact rankings.
Industry Audits – Analysing what works in your sector and how you can gain a competitive edge.
Competitor Analysis – Breaking down the strategies your competitors use to outperform you.
Website Migrations – Ensuring a seamless transition when redesigning or moving your site.
Actionable SEO Strategies – Providing step-by-step recommendations to improve your site’s performance.

Why Choose Us?

We don’t just deliver reports filled with generic advice. Our forensic-style SEO audits go beyond surface-level analysis to provide a clear, prioritised action plan tailored to your specific challenges. Our insights are designed to help businesses, agencies, and website owners make informed decisions that lead to sustainable, long-term improvements.

With years of experience, a data-driven mindset, and a passion for problem-solving, we help businesses of all sizes—from local companies to international brands—uncover what is holding them back and show them exactly what they need to do to succeed.

Ready to take a deep dive into your SEO? Get in touch today.

Graham SEO Ltd provides forensic style SEO audits and strategies for business owners worldwide

Opening hours

Monday: 09:00 - 18:00

Tuesday: 09:00 - 18:00

Wednesday: 09:00 - 18:00

Thursday: 09:00 - 18:00

Friday :09:00 - 18:00

Company info

Graham SEO Ltd

Company No.10710878

VAT No. 349888132

Office 2, Oaktree Court Business Centre

Mill Lane, Ness

Cheshire, CH64 8TP

Tel: 0333 335 5902

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