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Graham McCormack - SEO Expert

Expert SEO Liverpool Company

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What is SEO and how does it help my Liverpool based business?

If you own a business in Liverpool, it’s important to make sure your website is visible to potential customers. One way to do this is by utilising search engine optimisation, or SEO.

SEO is the process of improving the visibility of a website in search engine results pages. This can be achieved through a variety of methods, such as optimising website content, building links, and using keywords throughout the site.

By utilising SEO, you can make sure your Liverpool based business is seen by potential customers who are searching for what you offer online. As a result, SEO can help to increase traffic to your website and ultimately generate more sales for your business.

How does google work?

Google is one of the most popular search engines on the internet. But how does it work? Essentially, Google wants to give its users the best answer for the queries it is given.

If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search.

However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing. Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this. For instance, if you’re looking for a new car, you’ll probably see results for car dealerships or review sites near you.

But if you’re just doing research on a new car model, you’re more likely to see results from sites like Wikipedia forums. This is because Google knows that people who are just researching are not ready to buy yet, but those who are looking for a dealership are more likely to be further along in their buying journey.

Understanding how Google works is essential for any business that wants to be visible online. By understanding what kind of content ranks well for different types of searches, you can make sure that your website is being seen by people who are actually interested in what you have to offer.

Will my SEO Liverpool campaign be a one size fits all approach?

No, that’s why Graham SEO offer different types of SEO services. You may be a local business trying to target a local audience or a nationally focused business with a wider spread of target customers.

The age and history of your domain name counts too, this can go in your favour or against you when you are doing SEO. We think of clients as either in phase 1,2 or 3.

Phase 1 is a brand new start-up business with no history or presence on the internet.

Phase 2 is a client that has been around for a while but does not have a huge amount of visibility on the internet but does have a strong brand in the offline world and gets searched for by its brand name online.

Phase 3 means you are already performing well in search and have high organic traffic levels but want to increase this even further. Depending on what stage you are at will depend on the approach we take to your campaign.

If you are starting from scratch then we may need to look at building some good quality links to your site as well as on-page work such as making sure your titles and meta data are optimised correctly and that you have good keyword-rich content on your site.

If you are already getting traffic but it is not converting into enquiries or sales then we would look at things such as conversion rate optimization which can involve changes to things like call to action, site speed and user experience.

So, in answer to the question, everyone’s requirements for an SEO campaign differ so it will not be possible to have a one size fits all approach but thankfully at Graham SEO we offer bespoke services that can be tailored exactly to what you need.

Will we see a benefit from SEO for our Liverpool business?

As a business, it’s important to set goals and measure your progress towards them. This is where Key Performance Indicators (KPI’s) come in. KPI’s are a way of quantifying your progress and determining whether or not you’re on track to reach your goals.

Here at Graham SEO, our top three KPI’s are leads for your business, traffic growth to your website, and rankings in search engines. We believe that if we can achieve these things for our clients, they will see a return on their investment in our services.

We’re proud to say that we have a proven track record of delivering results for our clients. If you’re looking for an SEO company that can help you achieve your goals, contact us today. We’ll be happy to show you what we can do.

There’s lots of SEO agencies in Liverpool, why Graham SEO?

At Graham SEO, we provide a personal and bespoke service to each and every one of our clients. You are not just a number to us, and we will take the time to get to know your business and your specific needs.

We are a small, close-knit team of writers, content creators, link builders, technical SEOs, and client management personnel. We’ve been getting results for our clients for over 10 years, and the vast majority of our clients now come from word-of-mouth recommendations. If you are still unsure who you should work with, put us to the test.

We’ll be more than happy to give you an appraisal of your website and offer some free advice on what we think you should be doing to improve your visibility online. So why not get in touch today? We’re sure you won’t be disappointed.

At Graham SEO, we don’t design websites in-house, but we partner with great web designers to ensure that your site is not only beautiful but also effective in driving traffic and conversions. Once your site is complete, we’ll work closely with you to make sure your SEO is on point, so you hit the ground running.

We can also manage your website for you, as well as anything else digital. We’re your one-stop shop for all things digital. Our clients are always surprised at how much we’re willing to do to help them with their technology needs. Contact us today to see what we can do for you.

Can I do my own SEO?

As the world of business has become increasingly digital, so too has the field of marketing. One of the most important aspects of digital marketing is search engine optimisation or SEO. Simply put, SEO is the process of increasing a website’s visibility on search engine results pages. In a competitive market, good SEO can be the difference between success and failure.

While there are many guides and tutorials available online, the fact remains that SEO is a complex and ever-changing field. As such, it is often best left to professionals. However, if you are determined to do your own SEO, there are a few things you should keep in mind.

First and foremost, good SEO is not cookie-cutter. There is no one-size-fits-all approach that will guarantee results. Every website is different and therefore requires a unique approach.

Secondly, SEO takes time. Rome was not built in a day, and nor will your website’s SEO campaign. Patience and perseverance are key if you want to see results. Finally, be prepared to experiment. Trying new things is essential to finding what works for you.

SEO may seem daunting at first, but with a little effort, it is possible to see results. Just remember to approach it with caution, and always consult a professional if you are unsure.

How much does SEO cost for Liverpool?

Search engine optimization is an important tool for any business that wants to compete online.

Liverpool is a competitive market, and businesses need to invest in SEO to ensure that they are visible to potential customers.

At our agency, we offer customized SEO campaigns that are designed to deliver a healthy return on investment. Our campaigns start at just £500+vat per month for local SEO, and we also offer national SEO campaigns starting at £1250+vat per month.

Contact us today to learn more about how we can help you take your business to the next level.

I’ve seen cheaper SEO services in Liverpool than you – why?

Over the years, we’ve heard a lot of sayings about SEO campaigns and their costs.

“You get what you pay for” is a popular one, and it’s definitely true when it comes to SEO.

Cheap campaigns might seem appealing at first, but they often come with a lot of risks.

Google is constantly changing its algorithms, and if you’re not up-to-date on the latest changes, you could wind up getting penalized. This can be a death sentence for your website, as it can be very difficult to recover from a Google penalty.

That’s why we believe that it’s important to invest in a quality SEO campaign that will actually make you money. Our campaigns are bespoke and tailored to your specific needs, so you can rest assured knowing that you’re getting the best possible results.

If you want to learn more about our services, we encourage you to contact us today. We would be more than happy to answer any questions that you might have.

Our office is in Heswall on the Wirral in the North West sat between Chester and Liverpool.

For some of my target locations near you (we are not restricted to any particular location) see the following pages:

SEO Wirral

SEO Liverpool

SEO Chester

SEO Warrington

SEO Runcorn

SEO Southport

SEO St Helens

How is SEO different than PPC?

SEO and PPC are two completely different approaches to marketing a website online. SEO (Search Engine Optimization) is the process of optimising a website for Google and other search engines with the goal of earning organic, or free, traffic from the search engine results pages (SERPs). PPC (Pay-Per-Click) is a form of paid advertising where businesses can bid on keywords in order to have their ads placed in the search engine results pages.

The main difference between SEO and PPC is that SEO is an organic way to earn traffic, while PPC is a paid way to earn traffic. With SEO, you focus on optimising your website so that it will rank higher in the search results. This can be done by optimising your website’s content, structure, and on-page elements like titles, meta tags, and anchor text. With PPC, on the other hand, you pay Google or another search engine to place your ad at the top of the SERPs.

Another difference between SEO and PPC is that SEO takes longer to see results than PPC. This is because it can take some time for your website to rank higher in the search results after making changes to your site. With PPC ads, on the other hand, you can start seeing results almost immediately after your ad campaign is launched.

SEO and PPC are both effective ways to earn traffic from the SERPs. However, they are different in terms of how they work, what they cost, and how long it takes to see results. When deciding which approach to use for your website, it’s important to consider your budget, time frame, and marketing goals. If you’re looking for immediate results and have a large budget, then PPC may be the better option for you. If you’re working with a smaller budget or are willing to wait a bit longer for results, then SEO may be a better choice.

SEO can be a complex and time-consuming process, but it doesn’t have to be. With the right provider, you can get started quickly and see results in a matter of weeks. Here’s what you can expect when you sign up for SEO services:

1. I will make a technical assessment of your website and set about fixing all of the errors that will affect your SEO.

2. I will ensure that your website is backed up and configured correctly in Google Analytics, Google Search Console, if required Inspectlet and other tracking software. I will make sure that the appropriate events are being tracked as goals and that I am recording your Google rankings ready for your monthly report.

3. I will then make an assessment for the opportunities for quick wins on your website and set about creating these to ensure success.

4. I will then assess your competitors and create a strategy based on their weaknesses.

5. I will look for opportunities for growth beyond what you or your competitors are doing and create a plan to capitalize on those opportunities.

6. Finally, I will put together a monthly report showing your progress and outlining any changes that need to be made to keep you on track for success.

SEO should only be a part of your overall marketing mix. Liverpool has a lot of opportunities for your company to reach out for B2B opportunities.

Websites such as:

and others such as the Government website for advice on business services e.g.

These are good places to start but never underestimate the power of places such as Linkedin and local business promotions. Think like your customer, where are they? What do they read and why? What are their pain points and how can your company solve them?

If you’re a business owner in Liverpool, you know that competition is fierce. In order to stand out from the crowd, you need to make sure you’re employing a diverse range of marketing strategies. Simply put, a one-size-fits-all approach just won’t cut it. You need to be able to reach your target audience where they are, with the right message, at the right time.

So, what does that look like in practical terms? It means having a robust online presence, for starters. That means making sure your website is optimised for search engines and that you have a strong social media game. You also need to make sure you’re taking advantage of traditional marketing channels like print and television. And, of course, word-of-mouth remains one of the most powerful marketing tools available.

The bottom line is that if you want to succeed in today’s competitive marketplace, you need to be willing to try new things and think outside the box. By employing a diverse range of marketing strategies, you’ll be well on your way to achieving your business goals.

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