What is SEO and what is a Search Engine?

No, that’s why Graham SEO offer different types of SEO services. You may be a local business trying to target a local audience or a nationally focused business with a wider spread of target customer. The age and history of your domain name counts too, this can go in your favour or against you when you are doing SEO. We think of clients as either in phase 1,2 or 3. Phase 1 is a brand new start up business with no history or presence on the internet. Phase 2 is a client that has been around for a while but does not have a huge amount of visibility on the internet but does have a strong brand in the offline world and get’s searched for by it’s brand name online. Phase 3 means you are already performing well in search and have a lot of opportunities known as low hanging fruity to capitalise upon when you start doing SEO. We take a bespoke, individual approach to your website and tailor the strategy according to these basic factors. We look at your competitors too, just to see if they’re doing anything that you can be inspired by but then do it even better. Our final phase is to grow your business using content marketing and the creation of further content assets. We have a team of writers and content creators here at Graham SEO or we can work directly with your writers in house.

How does Google work?

Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search. However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing. Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this. It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts. Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’. Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.

Is SEO a one size fits all approach?

Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search. However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing. Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this. It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts. Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’. Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.

Will we see a benefit from SEO for our business?

Google wants to give it’s users the best answer for the queries it is given. If you need an emergency plumber, for example, you are most likely to click the local results or even Paid Ads at the top of Google simply because of the urgency of your search. However, in most cases 85% of people who use Google are not ready to buy yet – they are merely browsing. Google is smart enough to know the difference between the types of searcher intent and will show you a website that matches this. It doesn’t always get it right though but it’s still the best search engine in the world and our best resource for general search enquiries. Most people still use it over and above others such as Bing, Yahoo etc so this is where most SEO providers will focus their efforts. Google uses a “search bot” which is software that crawls your website to try and understand the purpose of the website and the page or blog post it is crawling, you may hear this called a ‘spider’. Google caches the websites it crawls and stores it on their servers ready to be presented to you for when you perform a search.

There's lots of SEO providers, why Graham SEO?

Graham SEO is lead by a very experienced SEO Consultant, Graham McCormack. Graham is the project lead on every single project we undertake. We are a small close knit team of writers, content creators, link builders, technical SEO’s and client management personnel. Yes, you have a lot of choice but only the results matter and we’ve been getting results for over 10 years for our clients. The vast majority of our clients now come from word of mouth recommendations and it is very rare that clients cancel with us. If you are still unsure who you should work with then put us to the test. If you have an existing SEO provider we’ll be more than happy to give you an appraisal of their work and show you exactly where your business is up to (using real provable data) and where you COULD be if you work with Graham and the team.

Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional. Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level. Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else. If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.

How much does SEO cost?

Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional. Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level. Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else. If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.

I've seen cheaper SEO than you - why?

Good SEO is not cookie cutter. You can follow a set of instructions and still not get results, especially if you are up against a seasoned SEO professional. Most serious businesses these days invest in SEO as a part of their digital marketing and so the playing field is not level. Yes, you could certainly follow a set of rules and get some results but this would be the equivalent of installing a boiler with a DIY book and expecting to be able to install boilers for everybody else. If you read our other FAQ’s you will have seen that we take your business on and employ a bespoke strategy for your website based upon over 10 years experience of what works and what doesn’t and no two websites will ever be the same.

I just bought 300 links last month for £15 so why would I pay you £350?

To put it simply because: SEO link building is not about quantity You didn’t consider your current link velocity You didn’t consider your current anchor text ratio The links will likely be worthless for SEO You may be penalised by Google Link building is an art and buying link packages is an invite for trouble, we don’t recommend it no matter how much money you think you can save. The different types of Google penalty that can be imposed could mean that you never really even find out if you are penalised or not, you simply will never see results in the Google search engine for your website.

I've had SEO before & it didn't work for me, why should I try Graham SEO?

We’ve heard this one a lot and the simple answer is that your previous SEO is probably rubbish at SEO. Put us to the test, we’ll make an assessment of your website and tell you exactly what has been going on and what we can do to fix it for you and get you great results.

Yes we provide detailed monthly reports which explain exactly where the visitors to your website are coming from and how they are reaching you. We show you how SEO is performing and what we’ve done to get those results. We also explain what will happen next along with any related SEO news that is pertinent for your campaign or website. We create our reports using Google Data Studio combined with Pro Rank Tracker and all of the data is fed directly and by Google themselves.

We want to go with a northern company because we think you'll be cheaper than a company in the south, is this right?

Possibly, our prices reflect what we can achieve and we don’t have huge overheads to fulfil. Our customers are happy with our prices, we don’t set our prices in relation to your geographical location unless it means your niche is more competitive.

SEO LIVERPOOL

SEO Expert at Improving Your Google Rankings, Lead Generation, Website Traffic Growth & Increasing Brand Visibility.

Hi, I’m Graham McCormack, an SEO Consultant providing technical SEO and organic growth services to companies in Liverpool using Search Engine Optimisation. If you want to grow your organic website traffic and increase sales & leads, I’m your man.

Get Started HERE

See My Results

Partner With A SEO Liverpool Web Marketing
Expert & Grow Your Business

An increase in organic SEO traffic of 94% within 4 weeks due to an increase in company visibility within Google
Organic conversion rate increased by 42.48%
Transactions directly from SEO increased from 1,100 per month to 2,268% increase)
Revenue from SEO went from £54,733 to £112,736 within 4 weeks

CLICK HERE TO SEE MORE RESULTS

I SPECIALISE IN TECHNICAL SEO & CONTENT MARKETING

As a business owner, I’m sure you know that in order to scale your company you need to be able to delegate certain tasks to people you can trust to get the job done.

You may well have budgeted for marketing and are now considering diving into SEO or switching from your current provider.

A quick search in Google will reveal just how many companies there are out there it can make it a difficult choice. Will you go with the cheapest? The one with the biggest office? The biggest team? The best fluffy sales pitch?

I’ve been helping clients outrank their competitors and grow their business with SEO for more than 10 years and have owned 2 digital agencies. I now specialise in SEO.

I absolutely love what I do, technical SEO and content marketing is my hobby and my job. I love helping people just like you grow their business organically online.

More importantly, I don’t have the overheads that agencies often have and I would pit my results against a big agency any day.

I carry out the SEO work myself but I have an account manager, two writers and an assistant who help me with my SEO services.

I am ex-forces and pride myself on my integrity and ability to get results.

I WANT to help YOU and I will do everything in my power to ensure your business brand grows organically online.

Why Work With Me?

My services are flexible by design so I can help you as much as I can. I had an 18 year career in IT before I turned to SEO all those years ago and I will bend over backwards to help with pretty much any aspect of your business that involves technology (as many of my existing clients will attest), as long as I can help move your business forward using the web and SEO marketing. I can help you outrank your competitors for target keywords and increase your overall brand visibility in Google.

10+ Years Worldwide Experience

I’ve been involved with the internet since 1994 and SEO since it began. I turned professional in 2008 so you’re in good hands.

SEO Marketing, Traffic Growth & Leads Specialists

I’m an SEO specialist but I have a very talented team of lead generation, PPC, Content Creators & link builders surrounding me all geared up for growing your business.

All Sizes Of Campaign Undertaken

Don’t be fooled if you think your company is too big for me & my team. I’ve dealt with companies of all sizes for many years from local plumbers to international airports.

Accurate Reporting To Keep You Informed

I provide accurate and regular reports to keep you informed of your campaign. You don’t need to feel left out, you will be in control of your data and where your investment goes

Testimonials

Great to do business with and really only cares about doing a good job for his clients. Very driven, motivated and reasonably priced. Friendly guy too.

Garry Maclaren, Digital Marketer

Graham has delivered exceptional results for us at Good Comms and his technical knowledge of SEO is second to none. An outstanding service.

Andy Johns, Good Comms - Creative Marketing & Design Agency in Chester

Thank you once again for all your hard work and efforts on our behalf. Graham SEO taught me so much about SEO it’s just unreal.

Rakesh Kumar Morar, MDM Digital

Graham is incredibly knowledgeable about SEO and I wouldn’t trust anyone else! If you want real SEO results then you’re in the right place.

Host So Simple, Host So Simple

Graham SEO has delivered such a great result that it doubled the number of inquires for my business within three months. Highly recommend Graham’s services.

Julia Bennison, Cheshire Marketing Services

Graham is an amazing SEO and there is no doubt that he’s one of the best SEO’s in the UK. If you look for an expert to push your rankings higher in Google go to Graham SEO.

Oskar Nowik, Oskar SEO

We’re very happy to be associated with Graham SEO and saw a great uplift very early on in our main keyword ‘driving lessons Chester’ – highly recommended service!

Graham Quail, Quails School of Motoring

A very honest & trusted service. The effort put into our website and attention to detail was so good we asked about 2 other sites we own too.

John, Collect My Clothes

We’ve been with Graham SEO for a number of years now and are happy with our results. Recommended.

Chris Holmes, Zut Media

We had been with two other well known SEO providers before turning to Graham SEO – seriously, give this guy a go!

Louis Wilson, Villa Romana

5 Stars

Kevin Rigg, Pure Conservatories, Wirral

I went with Graham because he ranks #1 in so many locations I thought to myself “why would I want to go with anyone who does SEO who ranks lower” and I was right – Graham is AMAZING at what he does and my company can’t thank him and his team enough. 100% recommended.

Roy Medlam, InsideOut Cleaners Wirral

We were on the verge of re-signing with our existing SEO company, we decided to get additional quotes and we are so glad we did. Graham SEO are streets ahead of the competition when it comes to understanding how SEO works and getting results from it.

Paul Quinn, Hattons Law - Solicitors St Helens

I have worked with Graham SEO now on multiple projects because he get’s results. I used to go with big agencies but found a much better service by working with a person dedicated to a small group of clients who can give me the attention my business requires. I stand by that decision all these later and highly recommend Graham SEO to everybody.

Dave Foster, Evo Nutrition (Goli Gummies)

Very happy with the service from Graham SEO, much better service than previous agencies I have been with.

Dave Power, Dirtbusters carpet cleaners Liverpool

Very happy with the service, we’re hoping to replace our PPC costs soon!

Uplifted Lingerie, Uplifted Lingerie & bras online

Organic Search Engine Optimisation Liverpool (Not Paid Clicks)

Unlike Google Ads SEO results are “organic” which means you don’t pay per click.

DID YOU KNOW? Pay Per Click (PPC) Search volume is wrong when it comes to SEO?

Once the way to do SEO was to focus on a single keyword with the highest monthly search volume. Pages and posts don’t appear in Google for a single keyword, more importantly, more than 85% of people use a variety of other search phrases before they know what they want. This is where content, media and general good web marketing come into play. I design my campaigns so they suit YOUR website, everything is bespoke.

With this in mind also consider that Google and other search engines personalise results, so if you can attract the 85% of people not yet ready to buy into your website, you can influence them when they are ready to buy by helping personalise their results with your website cookies.

Then when they are in the 15% who know exactly what they want you will be able to appear above your competitors without even trying.

This means that you can effectively replace your PPC costs whilst appearing and influencing your target customers to buy from you.

SEO grows your brand name organically and help turn casual visitors into loyal fans of your brand.

SEO Vs PPC

Organic SEO Marketing allows you to rank for hundreds or even thousands of search terms (known as keywords). If you tried to do this using Google Ads you will quickly burn through a large amount of money.

With PPC the results are instant but you pay per click as the name implies. SEO takes longer but the results tend to stay in place, the clicks are free and a good SEO campaign will keep growing your brand visibility and the amount of keywords your website appears for when people search.

SEO With A Global Reach

My team and I have been working with clients worldwide since 2010 of all sizes.

There really is no limit to what we can handle when it comes to SEO so please don’t be put off if you think your business is too big for us.

I have personally trained my writers to create content with SEO in mind, I still work with them on every single piece of content that gets released.

Our aim is to get you better organic SEO results, improve the leads and brand visibility within Google and other search engines.

SEO Marketing & Digital Content Services

We can work with your business if your focus is local, national or international and it doesn’t matter if you are an ECommerce store or local builder.

Our aim is to grow the amount of leads flowing into your business and increase your brand visibility and in the 10 years we’ve operated we’ve become quite good at this to say the least.

Example #1 For SEO Liverpool

How SEO Liverpool Can Work For Your Website

If you have read this far, well done. It means you are still interested.

So here’s some more information that may help you to decide that your company could benefit from Liverpool SEO.

85% Of People Search Online Before They Buy Including the People of Liverpool

That’s Where My Digital Content Strategy Come In!

You may have heard it before, but content is King!

Can you remember last time you used the internet to try and find something? It could have been a local service company, how to do something around the house, the answer to a question about a hobby, a fact you would like to check.

Most Local Liverpool People Buy Because They Trust Where They Buy From

Now imagine if every time you search for something based on the topic you were researching the same website came up time and time again and offered the answer that you were searching for. Would you start to trust that website more? How can this be applied to a strategy that works for you?

Here’s a couple of examples of how this now translates into a viable SEO marketing strategy, remember to apply the following to your own niche or target audience on the web.

How an SEO Marketing Strategy Affects The Sales Funnel

Let’s say if you considering buying a house and you need a mortgage. You may begin your search by typing in something like “types of mortgage” and then reading the best answer which is usually the site at the top of Google.

Once you know or at least have a better understanding of the types of mortgage, you may now be considering your financial position and type in “mortgages calculator”. Imagine if next time you carried out a similar search if the same website came up again and gave you the ability to calculate your mortgage repayments and gave you an idea of how much you could borrow.

So now you have an idea of the type of mortgage you want and how much you can borrow.

An SEO Strategy Allows You To Show Up Whenever Your Customer Performs A Search

Your next search could something like, “how do I get a mortgage” and the information may give you the idea that you would like to speak to a mortgage broker rather than go to a high street lender. Imagine if once again it was the same website that appeared to give you the answer. By now you must be used to seeing this website showing up in your search results and you may even have checked out the rest of the website.

SEO Influences Them To Buy From You

So once you have all of this information, you’ve gathered your content, you may want to speak to a local mortgage broker and type in “mortgage brokers Liverpool” or simply “mortgage brokers near me” or something similar.

Imagine if you now saw that same website appearing at the top of the Google results. Would you completely ignore it having gotten all of your information and assistance so far from it? Or would you give it a go knowing that they probably know what they are talking about?

Search Engine OPTIMISED For Liverpool SEO Based Searchers

This is the type of things that Liverpool SEO can do for you – the way search algorithms work is they can help you show up when your potential customer carries out a Google search and is looking for a service like yours. Thanks to Google personalised search, schema and snippets you can grab your clients attention at various sections of the sales funnel.